Creative advertising: ideas and techniques from the world's best campaigns/ (Record no. 163339)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03048cam a22001814a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500287330 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | PRI/C |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pricken, Mario |
| 245 10 - TITLE STATEMENT | |
| Title | Creative advertising: ideas and techniques from the world's best campaigns/ |
| Statement of responsibility, etc. | Mario Pricken. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Thames & Hudson, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 255 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Translated from the German Kribbeln im Kopf by Mary Whittall"--T.p. verso. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What can this book do for you? --<br/><br/>pt. 1. DreamTeam : a framework for great creative performance --<br/>1.01. DreamTeam : manage your ideas like a pro --<br/>1.02. From the brief to a single goal --<br/>1.03. Building your DreamTeam --<br/>1.04. Switch on all five senses --<br/>1.05. Always separate the ideas phase from the evaluation phase --<br/>1.06. Grab ideas and run with them --<br/>1.07. Avoid idea killers and think creatively --<br/>1.08. Stick with it : the best ideas are yet to come --<br/>1.09. Develop your sense of humour --<br/>1.10. Use doodles to visualize your ideas --<br/>1.11. Taking your ideas further : creativity is crucial! --<br/>1.12. Idea evaluation and selection : from three hundred to three --<br/>1.13. Implementation : turning ideas into reality --<br/><br/>pt. 2. The KickStart catalogue : finding ideas that communicate --<br/>2.01. The basis of the KickStart catalogue --<br/>2.02. Using the KickStart catalogue --<br/>2.03. The KickStart catalogue --<br/>2.04. Without words --<br/>2.05. Mixing and matching --<br/>2.06. Compare and contrast --<br/>2.07. Repetition and accumulation --<br/>2.08. Exaggeration --<br/>2.09. Turn it right around --<br/>2.10. Omission and suggestion --<br/>2.11. Paradoxes and optical illusions --<br/>2.12. Provocation and shock tactics --<br/>2.13. Playing with time --<br/>2.14. A change of perspective --<br/>2.15. Spoofs and parodies --<br/>2.16. Symbols and signs --<br/>2.17. Come and play --<br/>2.18. Telling stories --<br/>2.19. Absurd, surreal, bizarre --<br/>2.20. Take it literally --<br/>2.21. Take a look inside --<br/>2.22. Show the effects --<br/>2.23. Change the product --<br/>2.24. Alternative uses --<br/>2.25. Double meanings --<br/>2.26. Play with words --<br/>2.27. In the beginning was the word --<br/>2.28. Reframing : a key to creative thinking --<br/>2.29. Metaphor and analogy --<br/>2.30. Break out of the frame --<br/>2.31. Alternative media --<br/>2.32. All the world's a stage --<br/><br/>pt. 3. Copy with punch : using wit and humour --<br/>3.01. Structuring jokes --<br/>3.02. A practical guide to joke-making : constructing and disrupting frames of reference --<br/>3.03. Developing punchlines --<br/>3.04. Adapting and using existing punchlines --<br/>3.05. Make the most of black humour --<br/>3.06. Unexpected humour and situation comedy --<br/>3.07. Blue humour --<br/><br/>pt. 4. Classic creative techniques --<br/>4.01. The morphological matrix --<br/>4.02. Osborn's checklist --<br/>4.03. Visual synectics --<br/><br/>pt. 5. Visualization : movies in your mind --<br/>5.01. Tools for professional dreamers --<br/>5.02. Controlling the pictures in your mind --<br/>The team behind this book. |
| 650 #0 - SUBJECT | |
| Keyword | Advertising. |
| 650 #0 - SUBJECT | |
| Keyword | Commercial art |
| General subdivision | Technique. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.1 PRI/C | P18249 | 13/08/2024 | 13/08/2024 | General Books |