The fall of advertising and the rise of PR/ (Record no. 163337)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00348nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780060081997 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | RIE/F |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 #4 - TITLE STATEMENT | |
| Title | The fall of advertising and the rise of PR/ |
| Statement of responsibility, etc. | Al Ries and Laura Ries. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | HarperCollins, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 293 p. |
| Other physical details | ill. |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Fall of Advertising --<br/>Advertising and Car Salesmen --<br/>Advertising and Art --<br/>Advertising and Creativity --<br/>Advertising and Awards --<br/>Advertising and Awareness --<br/>Advertising and Sales --<br/>Advertising and the Dotcoms --<br/>Advertising and Credibility --<br/>The Search for Alternatives --<br/>The Rise of PR --<br/>The Power of a Third Party --<br/>Building a New Brand with PR --<br/>Rebuilding an Old Brand with PR --<br/>Establishing Your Credentials --<br/>Rolling Out Your Brand --<br/>Building an Educational Brand --<br/>Building a Geographic Brand --<br/>Building a Booze Brand --<br/>The Missing Ingredient --<br/>Dealing with Line Extensions --<br/>Dealing with Names --<br/>A New Role for Advertising --<br/>Maintaining the Brand --<br/>Keeping On Course --<br/>Firing On All Cylinders --<br/>The Differences Between Advertising and PR --<br/>Advertising Is the Wind. PR Is the Sun --<br/>Advertising Is Spatial. PR Is Linear --<br/>Advertising Uses the Big Bang. PR Uses the Slow Buildup --<br/>Advertising Is Visual. PR Is Verbal --<br/>Advertising Reaches Everybody. PR Reaches Somebody --<br/>Advertising Is Self-Directed. PR Is Other-Directed --<br/>Advertising Dies. PR Lives --<br/>Advertising Is Expensive. PR Is Inexpensive --<br/>Advertising Favors Line Extensions. PR Favors New Brands --<br/>Advertising Likes Old Names. PR Likes New Names --<br/>Advertising Is Funny. PR Is Serious --<br/>Advertising Is Uncreative. PR Is Creative --<br/>Advertising Is Incredible. PR Is Credible --<br/>Advertising Is Brand Maintenance. PR Is Brand Building --<br/>P.S. for Management --<br/>P.S. for Advertising --<br/>P.S. for PR. |
| 650 ## - SUBJECT | |
| Keyword | Public relations |
| 650 ## - SUBJECT | |
| Keyword | Advertising |
| 650 ## - SUBJECT | |
| Keyword | Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659 RIE/F | P18247 | 19/04/2018 | 19/04/2018 | General Books |