Global marketing and advertising/ (Record no. 162399)
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000 -LEADER | |
---|---|
fixed length control field | 00411nam a2200145Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781412970419 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | MOO/G |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mooij, Marieke de |
245 #0 - TITLE STATEMENT | |
Title | Global marketing and advertising/ |
Sub title | Understanding cultural paradoxes |
Statement of responsibility, etc. | Marieke de Mooij |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | USA: |
Name of publisher, distributor, etc. | SAGE, |
Date of publication, distribution, etc. | 2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 322 p. |
650 ## - SUBJECT | |
Keyword | Marknadsföring. |
650 ## - SUBJECT | |
Keyword | Kulturmöten. |
650 ## - SUBJECT | |
Keyword | Köpvanor. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.802 MOO/G | P17285 | 29/08/2016 | General Books |