International public relations: Negotiating culture,identity,and power/ (Record no. 157986)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00381nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412914154 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | CUR/I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Curtin, Pratricia A. |
| 245 #0 - TITLE STATEMENT | |
| Title | International public relations: Negotiating culture,identity,and power/ |
| Statement of responsibility, etc. | Pratricia A. Curtin and T. Kenn Gaither |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 304 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>Preface<br/>Acknowledgments <br/> <br/>1. The Challenges of International Public Relations<br/>In Search of an Identity: Defining Public Relations <br/>Myriad Forms of Public Relations <br/>Cultural Relationship Constructs <br/>International Public Relations Today <br/>Chapter Summary <br/> <br/>2. Opening Global Gateways<br/>Multinational Corporations: Global Opportunities and Problems <br/>National Image Cultivation <br/>Travel and Tourism <br/>Sports and International Goodwill <br/>Nonprofits and International NGOs <br/>Trade Associations <br/>Keys to Opening Global Gateways <br/>Chapter Summary <br/> <br/>3. Global Public Relations and the Circuit of Culture<br/>Language, Meaning, and Culture <br/>The Circuit of Culture Model <br/>Applying the Circuit of Culture to Practice <br/>Chapter Summary <br/> <br/>4. The Regulatory Environments of Global Public Relations Practice<br/>Notions of Regulation <br/>Shifting Politics, Evolving Public Relations <br/>The Agents of Blurring Boundaries <br/>Cultural Norms: The Hidden Regulators <br/>Regulating Global Public Relations Practice <br/>Chapter Summary <br/>Case Study: Smallpox Eradication Campaign <br/>International Power and Politics <br/>Bucking the Bureaucracy <br/>Adapting to Local Norms and Cultures <br/>Implications for International Practice <br/> <br/>5. The Face and Shape of Global Public Relations Campaigns Materials<br/>Representing Representation <br/>New Discourses Through Technology and Trade Shows <br/>The Representation of a Fast Food Superpower in Asia <br/>Paradise Found in the Galápagos Islands <br/>Of Representation and New Understandings <br/>Chapter Summary <br/>Case Study: Smallpox Eradication Campaign <br/>Government Relations <br/>Employee Relations: Creating a Global Army <br/>Movilizing Public Support for Eradication <br/>Media Relations <br/>Implications for International Practice <br/> <br/>6. Practicing Public Relations in a Global Environment<br/>Global Dimensions of Public Relations <br/>The Globalization of Public Relations and the Circuit of Culture <br/>The Internal-External Paradox Meets the Global-Local Nexus <br/>Negotiating Asymmetry <br/>Chapter Summary <br/>Case Study: Smallpox Eradication Campaign <br/>Technology and Production <br/>Campaign Strategies <br/>Managing a Global Workforce <br/>Implications for International Practice <br/> <br/>7. Consumption: Rethinking Publics and Practice<br/>The Moment of Consumption <br/>Public Relations Practice and Consumption <br/>The Challenges and Ambiguities of New Technology and Globalization <br/>Chapter Summary <br/>Case Study: Smallpox Eradication Campaign <br/>Smallpox Deified <br/>Cultural Factors Leading to Preferred or Negotiated Readings <br/>Cultural Factors Leading to Oppositional Readings <br/>Implications for International Practice <br/> <br/>8. Contested Identities, Shifting Publics in a Globalized World<br/>Constructing Identities <br/>Organizational Identities <br/>Defining National Identities <br/>Chapter Summary <br/>Case Study: Smallpox Eradication Campaign <br/>Negotiating National Versus International Identities <br/>First World Versus Third World Values <br/>Holy Warriors Versus the Enemy <br/>Creating Campaign Icons <br/>Implications for International Practice <br/> <br/>9. Capturing the Synergy of the Circuit: The Cultural-Economic Model<br/>Lessons From the Smallpox Eradication Campaign <br/>Needed: A New Model of International Public Relations Practice <br/>The Cultural-Economic Model of International Public Relations Practice <br/>Chapter Summary <br/> <br/>10. Circuiting the Globe: A Practice Matrix<br/>Assumptions of International Public Relations <br/>A Practice Matrix for International Public Relations <br/>Applying the Matrix <br/>Contributions of the Matrix <br/>Chapter Summary <br/> <br/>11. Ethical Considerations in Global Practice<br/>The Problem of Cultural Relativism <br/>Globalization and the Shift of Power <br/>Common Approaches to Public Relations Ethics <br/>New Ethical Approaches and Practitioners' Roles <br/>Chapter Summary <br/> <br/>12. The Future of International Public Relations Practice<br/>Implications for Practitioners Embracing the Cultural-Economic Model <br/>Where Do We Go From Here? <br/>Chapter Summary <br/> <br/>Bibliography<br/> <br/>Index<br/> <br/>About the Authors<br/><br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gaither, T. Kenn |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.2 CUR/I | P12815 | 29/08/2016 | General Books |