Health communication/ (Record no. 157934)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01454cam a22003617a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781847875785 (set) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1847875785 (set) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 |
| Item number | KRE/H |
| 245 00 - TITLE STATEMENT | |
| Title | Health communication/ |
| Statement of responsibility, etc. | edited by Gary L. Kreps. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 392p. |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Volume II: Health Communication and Health Promotion<br/><br/>Introduction: Health Communication and Health Promotion<br/>Gary L. Kreps<br/>26 Social Mark. and Public Health lntervention<br/>R- Craig Ufa and June A- flora<br/>Vll<br/>27. The Role of Media across Four Levels of Health Promotion Intervention 21<br/>June A. Flora, Edward W. Maibach and Nathan Maccoby<br/>28. Fear Control and Danger Control: A Test of the Extended Parallel<br/>Process Model (EPPM) 43<br/>Kim Witte<br/>29. Attention, Need for Sensation, and Health Communication Campaigns 69<br/>Lewis Donohew, Philip Palmgreen and Elizabeth Pugzles Larch<br/>30. The Manipulative Nature of Health Communication Research:<br/>Ethical Issues and Guidelines 83<br/>Kim Witte<br/>31. Translating Health Psychology into Effective Health Communication:<br/>The American Healthstyles Audience Segmentation Project 93<br/>Edward W. Maibach, Andrew Maxfield, Kelly Ladin and Michael Slater<br/>32. Theory and Method in Health Audience Segmentation 117<br/>Michael D. Slater<br/>33. Applications of a Theoretic Model of Information Exposure to<br/>Health Interventions 137<br/>Lewis Donohew, Elizabeth Pugzles Larch and Philip Palmgreen<br/>34. One Size Does Not Fit All: The Case for Tailoring Print Materials 151<br/>Matthew W. Kreuter, Victor J. Strecher and Bernard Glassman<br/>35. Avoiding the Boomerang: Testing the Relative Effectiveness<br/>of Antidrug Public Service Announcements before a National<br/>Campaign 169<br/>Martin Fishbein, Kathleen Hall-Jamieson, Eric Zimmer,<br/>Ina von Haeften and Robin Nabi<br/>36. Achieving Cultural Appropriateness in Health Promotion<br/>Programs: Targeted and Tailored Approaches 185<br/>Matthew W. Kreuter, Susan N. Lukwago, Dawn C. Bucholtz,<br/>Eddie M. Clark and Vetta Sanders-Thompson<br/>37. Lessons Learned from Public Health Mass Media Campaigns:<br/>Marketing Health in a Crowded Media World 203<br/>Whitney Randolph and K. Viswanath<br/>38. Theory and Practice in Health Communication Campaigns:<br/>A Critical Interrogation 223<br/>Mohan J. Dutta-Bergman<br/>39. Specification and Misspecification of Theoretical Foundations<br/>and Logic Models for Health Communication Campaigns 243<br/>Michael D. Slater<br/>40. A Social Judgment Theory Approach to Conducting Formative<br/>Research in a Social Norms Campaign 261<br/>Sandi W Smith, Charles K. Atkin, Dennis Martell, Rebecca Allen<br/>and Larry Hembrojf<br/>41. A 10-Year Retrospective of Research in Health Mass Media<br/>Campaigns: Where Do We Go from Here? 275<br/>Seth M. Noar<br/>42. Racial/Ethnic Disparities and Segmentation in Communication<br/>Campaigns 297<br/>Robert C. Homik and A. Susana Ramirez<br/>43. Unintended Effects of Health Comniunication Campaigns 315<br/>Hyunyi Cho and Charles T. Salmon<br/>44. The Roles of Interpersonal Communication in Mass Media<br/>Campaigns 341<br/>Brian G. Southwell and Marco C. Yzer<br/>45. Do Loss-Framed Persuasive Messages Engender Greater Message<br/>Processing than Do Gain-Framed Messages? A Meta-Analytic Review 375<br/>Daniel J. O'Keefe and Jakob D. Jensen<br/> |
| 650 #0 - SUBJECT | |
| Keyword | Communication in medicine. |
| 650 #0 - SUBJECT | |
| Keyword | Communication in public health. |
| 650 #0 - SUBJECT | |
| Keyword | Health risk communication. |
| 650 #0 - SUBJECT | |
| Keyword | Medical informatics. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kreps, Gary L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.2 | 302.2 KRE/H | P12763 | 23/09/2022 | Reference Books |