Strategic brand management: building, measuring, and managing brand equity/ (Record no. 157108)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00416nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131888593 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL/S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kavin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management: building, measuring, and managing brand equity/ |
| Statement of responsibility, etc. | Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 692 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I. Opening perspectives --<br/>Ch. 1. Brands and brand management --<br/>pt. II. Identifying and establishing brand positioning and values --<br/>Ch. 2. Customer-based brand equity --<br/>Ch. 3. Brand positioning --<br/>pt. III. Planning and implementing brand marketing programs --<br/>Ch. 4. Choosing brand elements to build brand equity --<br/>Ch. 5. Designing marketing programs to build brand equity --<br/>Ch. 6. Integrating marketing communications to build brand equity --<br/>Ch. 7. Leveraging secondary brand associations to build brand equity --<br/>pt. IV. Measuring and interpreting brand performance --<br/>Ch. 8. Developing a brand equity measurement and management system --<br/>Ch. 9. Measuring sources of brand equity : capturing customer mind-set --<br/>Ch. 10. Measuring outcomes of brand equity : capturing market performance --<br/>pt. V. Growing and sustaining brand equity --<br/>Ch. 11. Designing and implementing branding strategies --<br/>Ch. 12. Introducing and naming new products and brand extensions --Ch. 13. Managing brands over time --<br/>Ch. 14. Managing brands over geographic boundaries and market segments --<br/>pt. VI. Closing perspectives --<br/>Ch. 15. Closing observations. |
| 650 ## - SUBJECT | |
| Keyword | Product management |
| 650 ## - SUBJECT | |
| Keyword | Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.827 KEL/S | P11931 | 29/08/2016 | General Books |