Mass media research: an introduction/ (Record no. 156049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00393nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534562744 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072 |
| Item number | WIM/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wimmer, Roger D. |
| 245 #0 - TITLE STATEMENT | |
| Title | Mass media research: an introduction/ |
| Statement of responsibility, etc. | Roger D. Wimmer and Joseph R. Dominick |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Belmont: |
| Name of publisher, distributor, etc. | Thomson/Wadsworth, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 488 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES | |
| Title | (Wadsworth series in mass communication and journalism) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. The Research Process --<br/>Chapter 1. Science and Research --<br/>Chapter 2. Elements of Research --<br/>Chapter 3. Research Ethics --<br/>Chapter 4. Sampling --<br/>Part 2. Research Approaches --<br/>Chapter 5. Qualitative Research Methods --<br/>Chapter 6. Content Analysis --<br/>Chapter 7. Survey Research --<br/>Chapter 8. Longitudinal Research --<br/>Chapter 9. Experimental Research --<br/>Part 3. Data Analysis --<br/>Chapter 10. Introduction to Statistics --<br/>Chapter 11. Hypothesis Testing --<br/>Chapter 12. Basic Statistical Procedures --<br/>Part 4. Research Applications --<br/>Chapter 13. Research in the Print Media --<br/>Chapter 14. Research in the Electronic Media --<br/>Chapter 15. Research in Advertising --<br/>Chapter 16. Research in Public Relations --<br/>Chapter 17. Research in Media Effects --<br/>Chapter 18. Mass Media Research and the Internet --<br/>Appendix Tables --<br/>Glossary --<br/>Name Index --<br/>Subject Index. |
| 650 ## - SUBJECT | |
| Keyword | Mass media--Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23072 WIM/M | P10870 | 05/02/2020 | 05/02/2020 | General Books |