The craft of copywriting/ (Record no. 153536)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00310nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351500179 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| Item number | VAL/T |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Valladares, June A. |
| 245 #4 - TITLE STATEMENT | |
| Title | The craft of copywriting/ |
| Statement of responsibility, etc. | June A. Valladares |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Response Books, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 285 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword - Cossy Rosario<br/>So You've Joined an Agency, so What?<br/>The Creative Spark<br/>The Principle of Show Don't Tell<br/>Sell the Sizzle not the Steak<br/>Anatomy of a Press Ad<br/>The Lochness Monster<br/>Agency Brief and Advertising Strategy<br/>Creative Brief and Creative Strategy<br/>Target Audience<br/>Tone of Voice<br/>Brand Image<br/>The Proposition<br/>The Brand Positioning Statement<br/>Brainstorming and the Big Idea<br/>The Marriage of Copy and Visual<br/>Getting Set to Create<br/>The Press Ad<br/>From Proposition to Headline<br/>Building the Body Copy<br/>A Classic Is Forever<br/>Crafting Copy for Direct Mail<br/>Writing for Television<br/>Writing for Radio and Multimedia<br/>Writing for In-Shop Media<br/>Writing for Outdoor Media<br/>Presenting to Agency Big Dads<br/>Presenting to Client<br/>Getting Along in the Agency<br/>The End of the Road |
| 650 ## - SUBJECT | |
| Keyword | Advertising copy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 659.132 VAL/T | P08317 | 10/02/2018 | 10/02/2018 | General Books |