Principles of Marketing (Record no. 150215)
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fixed length control field | 02003nam a2200241Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230320123258.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230320b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788120332928 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT/P |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
9 (RLIN) | 3637 |
245 #0 - TITLE STATEMENT | |
Title | Principles of Marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 12 ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi: |
Name of publisher, distributor, etc. | PHI, |
Date of publication, distribution, etc. | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 599 p. : |
Other physical details | ill. ; |
Dimensions | 29 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part 1-Defining Marketing and the Marketing Process <br/><br/>1. Marketing: Managing Profitable Customer Relationships <br/>2. Company and Marketing Strategy: Partnering to Build Customer Relationships<br/><br/>Part 2-Understanding the Marketplace and Consumers <br/><br/>3. The Marketing Environment<br/>4. Managing Marketing Information <br/>5. Consumer Markets and Consumer Buyer Behavior <br/>6. Business Markets and Business Buyer Behavior<br/><br/>Part 3-Designing a Customer-Driven Strategy and Marketing Mix <br/><br/>7. Customer-Driven Marketing Strategy: Creativing Value for Target Customers <br/>8. Product, Services, and Branding Strategies <br/>9. New-Product Development and Life-Cycle Strategies <br/>10. Pricing Products: Understanding and Capturing Customer Value <br/>11. Pricing Products: Pricing Strategies <br/>12. Marketing Channels and Supply Chain Management <br/>13. Retailing and Wholesaling <br/>14. Communicating Customer Value: Integrated Marketing Communication Strategy <br/>15. Advertising and Public Relations <br/>16. Personal Selling and Sales Promotion <br/>17. Direct and Online Marketing: Building Direct Customer Relationships <br/><br/>Part 4-Extending Marketing <br/><br/>18. Creating Competitive Advantage<br/>19. The Global Marketplace <br/>20. Marketing Ethics and Social Responsibility <br/>APPENDIXES 1. Marketing Plan <br/>APPENDIXES 2. Marketing by the Numbers <br/>APPENDIXES 3. Careers in Marketing <br/>References <br/>Glossary <br/>Credits <br/>Index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
9 (RLIN) | 4829 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing--Management |
9 (RLIN) | 680 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Europe |
9 (RLIN) | 4929 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary. |
9 (RLIN) | 11087 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals | Source of classification or shelving scheme | Copy number | Cost, replacement price | Source of acquisition | Cost, normal purchase price |
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Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 3 | 658.8 KOT/P | P03561 | 13/11/2019 | 13/11/2019 | 28/08/2016 | General Books | ||||||||||
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 4 | 658.8 KOT/P | P03562 | 15/11/2019 | 15/11/2019 | 28/08/2016 | General Books | ||||||||||
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 3 | 658.8 KOT/P | P03563 | 06/11/2019 | 06/11/2019 | 28/08/2016 | General Books | 2 | |||||||||
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 8 | 658.8 KOT/P | P04645 | 09/12/2019 | 09/12/2019 | 28/08/2016 | General Books | 1 | |||||||||
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 10 | 658.8 KOT/P | P04879 | 13/11/2019 | 13/11/2019 | 28/08/2016 | General Books | 1 | C-1 | 525.00 | |||||||
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 658.8 KOT/P | P05338 | 28/08/2016 | 28/08/2016 | General Books | ||||||||||||
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 10 | 658.8 KOT/P | P18743 | 27/11/2019 | 27/11/2019 | 29/08/2016 | General Books | 1 | |||||||||
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 11 | 658.8 KOT/P | P18744 | 11/11/2019 | 11/11/2019 | 29/08/2016 | General Books | 2 | |||||||||
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 11 | 658.8 KOT/P | P18745 | 21/07/2022 | 23/06/2022 | 29/08/2016 | General Books | 1 | |||||||||
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 26/03/2018 | 4 | 658.8 KOT/P | 46407 | 28/11/2019 | 28/11/2019 | 26/03/2018 | General Books | 2 | Today & Tomorrow`s Printer and Publishers | 663.20 | |||||||
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 20/03/2023 | 658.8 KOT/P | 052429 | 20/03/2023 | 20/03/2023 | General Books | C-2 | 525.00 | ||||||||||
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 21/03/2023 | 658.8 KOT/P | 052677 | 21/03/2023 | 21/03/2023 | General Books |