The Language of Advertising: Written Texts (Record no. 148979)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01328nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230316143212.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230316b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138127975 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 401.4 |
| Item number | GOD/L |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Goddard, Angela |
| 9 (RLIN) | 17803 |
| 245 #4 - TITLE STATEMENT | |
| Title | The Language of Advertising: Written Texts |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 131p. |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Unit 1. What is an advertisement? --<br/>Unit 2. Attention-seeking devices. Image. Verbal Text. Layout --<br/>Unit 3. Writers, readers and texts. Writer and Narrator. Narratee --<br/>Unit 4. How does that sound? Functions. Varieties of Speech and Writing. Presupposition. User Friendliness. 'Reality'. Stereotyping --<br/>Unit 5. Nautical but nice: intertextuality --<br/>Unit 6. Cultural variations. Brand Names --<br/>Unit 7. Tricks of the trade. To Compare or not to Compare. Buzz and Spin. You've Made it to the Top. Coming Off the Page --<br/>Unit 8. Picture me this. Symbols --<br/>Unit 9. Language on the move. Webpages and paper pages. Commercial advertising. Adbusting. What goes around, comes around. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising--Language |
| 9 (RLIN) | 17804 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | English language--Discourse analysis |
| 9 (RLIN) | 17805 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | English language--Written English |
| 9 (RLIN) | 17806 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 1 | 401.4 GOD/L | P03639 | 11/07/2018 | 11/07/2018 | 28/08/2016 | General Books | |||||
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 1 | 401.4 GOD/L | P03640 | 11/07/2018 | 11/07/2018 | 28/08/2016 | General Books | |||||
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 2 | 401.4 GOD/L | P03641 | 05/10/2020 | 05/10/2020 | 28/08/2016 | General Books | |||||
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 2 | 401.4 GOD/L | P03642 | 11/07/2018 | 11/07/2018 | 28/08/2016 | General Books | |||||
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 2 | 401.4 GOD/L | P04763 | 11/07/2018 | 11/07/2018 | 28/08/2016 | General Books | |||||
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 401.4 GOD/L | P13052 | 29/08/2016 | 29/08/2016 | General Books | |||||||
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 16/03/2023 | 401.4 GOD/L | 052289 | 16/03/2023 | 16/03/2023 | General Books |