Communication of innovations : A journey with Ev Rogers/ (Record no. 146640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00406nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761934774 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 301.2 |
| Item number | EDI/C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singhal, Arvind |
| 245 #0 - TITLE STATEMENT | |
| Title | Communication of innovations : A journey with Ev Rogers/ |
| Statement of responsibility, etc. | Arvind Singhal, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | SAGE Publications, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 260 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword - Peter ClarkePrefaceCommunication of Innovations: A Journey with Ev Rogers - James W Dearing and Arvind SinghalRevisiting Diffusion Theory - James W Dearing and Gary MeyerCommunication Network Analysis and the Diffusion of Innovations - Thomas W ValenteInnovation as a Knowledge Generation and Transfer Process - Dorothy A LeonardOn Integrating Social Cognitive and Social Diffusion Theories - Albert BanduraSocial Marketing and the Broadening of Marketing Movement - Philip KotlerCommunication and Social Change in Developing Countries - Srinivas MelkoteImplementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers - Ronny AdhikaryaEntertainment-Education and Health Promotion: A Cross-Continental Journey - Arvind Singhal, Kimani Njogu, Martine Bouman and Eliana EliasEverett Rogers Personal Journey: Iowa to Iowa - Corinne L Shefner-RogersIndexes |
| 650 ## - SUBJECT | |
| Keyword | Communication of technical information. |
| 650 ## - SUBJECT | |
| Keyword | Diffusion of innovations -- History -- 20th century. |
| 650 ## - SUBJECT | |
| Keyword | Technology transfer. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 301.2 EDI/C | P01268 | 14/07/2018 | 14/07/2018 | General Books |