Fundamentals of marketing research. Vol. 6/ (Record no. 145990)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00357nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412921237 (6.v set) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL/F |
| 245 #0 - TITLE STATEMENT | |
| Title | Fundamentals of marketing research. Vol. 6/ |
| Statement of responsibility, etc. | edited by N. K. Malhotra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | SAGE Publications, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 540 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Volume VI<br/>Section 2: Quantitative Marketing Research (Continued from Vol. V)<br/><br/>- An Investigation of Country-of-Origin Effect Using Correspondence Analysis: A Cross-national Context/ Ming-huei Hsieh<br/>- Overcoming the Attribute Prespecification Bias in International Marketing Research by using Non-Attribute-based Correspondence Analysis/ N. K Malhotra & Betsy Charles Bartels<br/>- Dual Scaling and Correspondence Analysis of Preferences, Paired Comparisons and Ratings/ Anna Torres and Michael Greenacre<br/>- Bank Image: Exposition and Illustration of Correspondence Analysis/ Ugur Yavas & Donald J. Shemwell<br/>- MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data/ Rick L. Andrews & Ajay K. Manrai<br/>- The Effects of Alternative Methods of Collecting Similarity Data for Multidimensional Scaling/ Tammo H.A. Bijmolt & Michel Wedel<br/>- Mapping Consumers' Cognitive Structures: A Comparison of Similarity Trees with Multidimensional Scaling and Cluster analysis/ Gerald P. Hodgkinson, Jo Padmore & Anne E. Tomes<br/>- A Comparison of Multidimensional Scaling Methods for Perceptual Mapping/ Tammo H.A. Bijmolt & Michel Wedel<br/>- Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling/ J. Douglas Carroll & Paul E. Green<br/>- Marketing Application of MDS: Assessment and Outlook/ Paul E. Green<br/>- On the Robustness of Multidimensional Scaling Techniques/ Paul E. Green<br/>- Incorporating Context Effects in the Multidimensional Scaling, of 'Pick Any/N' Choice Data/ Juyoung Kim and others<br/>- Validity and Structural Reliability of Multidimensional Scaling/ N. K. Malhotra<br/>- Hybrid Models for Conjoint Analysis: An Expository Review/ Paul E. Green<br/>- Segmenting Markets with Conjoint Analysis/ Paul E. Green & Abba M. Krieger<br/>- Conjoint Analysis in Consumer Research: Issues and Outlook/ Paul E. Green & V. Srinivasan<br/>- Methodological issues in Conjoint Analysis: A Case Study/ Sara R. Jaeger and others <br/>- Adaptive Conjoint Analysis versus Self-explicated Models: Some Empirical Results/ Manoj K. Agarwal & Paul E. Green<br/>- Robustness of Conjoint Analysis: Some Monte Carlo Results/ Frank J. Carmone and others<br/>- Conjoint Utility Limits as Affected by Conjoint Design and Estimating Program/ Marvin J. Karson & Gary M. Mullet<br/>- Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from from Reduced Experimental Designs/ Peter J. lenk adn others<br/>- Information Overload in Conjoint Experiment/ Rune Lines & Jon M. Denstadli<br/>- Structural Reliability and Stability of Nonmetric Conjoint Analysis/ N. K. Malhotra<br/>- A Cross-Validity Comparison of Rating-based and Choice-based Conjoint Analysis Models/ William L. Moore<br/>- The Importance pf Product Country of origin: A Conjoint Analysis of the United States, Canada, Germany and The Netherlands/ Chike Okechuku<br/>- Conjoint Analysis Reliability: Empirical Findings/ David Reibstein and others<br/>- Improving Predictive Power of Conjoint Analysis by Constrained parameter Estimation/ V. Srinivasan and others<br/>- The Metric Quality of Full-Profile Judgements and the Number-of-Attribute-Levels Effect in Conjoint Analysis/ Jan-Benedict and others<br/>- Assessing the effects of Abstract Attributes and Brand Familiarity in Conjoint Choice Experiments/ Michel Wedel and others |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, N. K., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 658.83 MAL/F | P00617 | 28/08/2016 | Reference Books |