Fundamentals of marketing research. Vol. 5/ (Record no. 145989)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00358nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412921237 (6v. set) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL/F |
| 245 #0 - TITLE STATEMENT | |
| Title | Fundamentals of marketing research. Vol. 5/ |
| Statement of responsibility, etc. | edited by N. K. Malhotra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | SAGE Publications, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 291 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Volume V<br/>Section 2: Quantitative Marketing Research (Continued from Vol. IV)<br/><br/>- Using Logistic Regression in Classification/ G. Hayden Green and others<br/>- A Logit Model of Brand Choice Calibrated on Scanner Data/ Peter M. Guadagni & John D.C. Little<br/>- Validation of Discriminant Analysis in Marketing Research/ Melvin R. Crask & William D. Perreault, Jr.<br/>- Services Considered Important to Business Customers and Determinants of Bank Selection in Kuwait: A Segmentation Analysis/ Thabet A. Edris & Mohammad A. Almahmeed<br/>- Using Discriminant Analysis in Marketing Research: Part 1/ William D. Neal<br/>- Using Discriminant Analysis in Marketing Research: Part 2/ William D. Neal<br/>- Exploring Repeated Measures Data Sets for Key Features Using Principal Components Analysis/ Eric T. Bradlow<br/>- identifying Most Influential Observations in Factor Analysis/ Sangit Chatterjee, Linda Jamieson & Frederick Wiseman<br/>- Factor Analysis and Missing Data/ Wagner A. Kamakura & Michel Wedel<br/>- The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparisn of Two Approaches/ V. Srinivasan, P. Vanden Abeele & I. Butaye<br/>- The Application and Misapplication of Factor Analysis in Marketing Research/ David W. Stewart<br/>- A Test for Clusters/ Stephen John Arnold<br/>-Blinded by Science: The Managerial Consequences of Inadequately Validated Cluster Analysis Solutions/ Paul Bottomley & Agnes Nairn<br/>- Strategic orientations in Export Pricing: A Clustering Approach to Crate firm Taxonomies/ S. Tamer Cavusgil, Kwong Chan & Chun Zhang<br/>- A Note on the Reliability of Certain Clustering Algorithms/ G. Ray Funkhouser<br/>- Grouping Euroconsumers: A Culture-based Clustering Approach/ Sudhir H. Kale<br/>- Assessing Cluster Analysis Results/ T. D. Klastorin<br/>- Cluster Analysis Gets Complicated/ Rajan Sambandam<br/>- Cluster Analysis in Marketing Research: Review and Suggestions for Application/ Giris Punj & David W. Stewart<br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, N. K., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 658.83 MAL/F | P00616 | 28/08/2016 | Reference Books |