Fundamentals of marketing research. Vol. 4/ (Record no. 145988)

MARC details
000 -LEADER
fixed length control field 00358nam a2200133Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412921237 (6v. set)
040 ## - CATALOGING SOURCE
Transcribing agency CUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL/F
245 #0 - TITLE STATEMENT
Title Fundamentals of marketing research. Vol. 4/
Statement of responsibility, etc. edited by N. K. Malhotra
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Los Angeles:
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 433 p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Volume IV<br/><br/>Section 2: Quantitative Marketing Research<br/><br/>- Methodological Issues in Cross-Cultural Marketing Research: A State-of-the-Art Review/ N K Malhotra, J Agarwal & M Peterson<br/>- Managing Outliers: Qualitative Issues in the Handling of Extreme Observations in Marketing Research/ T Clark<br/>- Cases As Configurations: Using Combinational and Fuzzy Logic to Analyse Marketing Data/ R A Kent<br/>- Managing Missing Data/ M Vriens & E Melton<br/>- Building Models for Marketing Decisions: Past, Present and Future/ P S H Leeflang & D R Wittink<br/>- Sampling Properties of Rate Questions with Implications for Survey Research/ B Buchanan and D G Morrison<br/>- Statistical Power and Effect Size in Marketing Research/ A G Sawyer and A D Ball<br/>- A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments/ R A Peterson, G Albaum & R F Beltramini<br/>- The Significance of Statistical Significance Tests in Marketing Research/ A G Sawyer & J P Peter<br/>- Multivariate Analysis versus Multiple Univariate Analyses/ C J Huberty & J D Morris<br/>- The Effect of Background Music on Ad Processing: A Contingency Explanation/ J J Kellaris, A D Cox & D Cox<br/>- An Experimental Study of the Role of Brand Strength in the Relationship between the Medium of Communication and Perceived Credibility of the Message/ R Marshall & N WoonBong<br/>- Effect Size and Power in Assessing Moderating Effects of Categorical Variables Using Multiple Regression: A 30-Year Review/ H Aguinis, J C Beaty, R J Boik & C A Pierce<br/>- Teaching the Concept of Breakdown Point in Simple Linear Regression/ W-S Chan<br/>- Path Analysis vs Structural Equation Modeling/ T Grapentine<br/>- Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research/ N K Malhotra, S S Kim & A Patil<br/>- Managing Multicollinearity/ T Grapentine<br/>- Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression/ V Mahajan, A K Jain & M Bergier<br/>- Collinearity, Power, and Interpretation of mUltiple Regression Analysis/ C H Mason & W D Perreault, Jr.<br/>- Identification and Analysis of Moderator Variables/ S Sharma, R M Durand & O Gur-Arie<br/>- Misleading Heuristics and Moderated Multiple Regression Models/ J R Irwin & G H McClelland<br/>- Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Casual Model/ N K Malhotra, S S Kim & J Agarwal
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Malhotra, N. K., ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Accession number Date last seen Koha item type
        Central Library, Sikkim University Central Library, Sikkim University General Book Section 28/08/2016 658.83 MAL/F P00615 28/08/2016 Reference Books
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