Fundamentals of marketing research. Vol. 4/ (Record no. 145988)
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000 -LEADER | |
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fixed length control field | 00358nam a2200133Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781412921237 (6v. set) |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | MAL/F |
245 #0 - TITLE STATEMENT | |
Title | Fundamentals of marketing research. Vol. 4/ |
Statement of responsibility, etc. | edited by N. K. Malhotra |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Los Angeles: |
Name of publisher, distributor, etc. | SAGE Publications, |
Date of publication, distribution, etc. | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 433 p. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Volume IV<br/><br/>Section 2: Quantitative Marketing Research<br/><br/>- Methodological Issues in Cross-Cultural Marketing Research: A State-of-the-Art Review/ N K Malhotra, J Agarwal & M Peterson<br/>- Managing Outliers: Qualitative Issues in the Handling of Extreme Observations in Marketing Research/ T Clark<br/>- Cases As Configurations: Using Combinational and Fuzzy Logic to Analyse Marketing Data/ R A Kent<br/>- Managing Missing Data/ M Vriens & E Melton<br/>- Building Models for Marketing Decisions: Past, Present and Future/ P S H Leeflang & D R Wittink<br/>- Sampling Properties of Rate Questions with Implications for Survey Research/ B Buchanan and D G Morrison<br/>- Statistical Power and Effect Size in Marketing Research/ A G Sawyer and A D Ball<br/>- A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments/ R A Peterson, G Albaum & R F Beltramini<br/>- The Significance of Statistical Significance Tests in Marketing Research/ A G Sawyer & J P Peter<br/>- Multivariate Analysis versus Multiple Univariate Analyses/ C J Huberty & J D Morris<br/>- The Effect of Background Music on Ad Processing: A Contingency Explanation/ J J Kellaris, A D Cox & D Cox<br/>- An Experimental Study of the Role of Brand Strength in the Relationship between the Medium of Communication and Perceived Credibility of the Message/ R Marshall & N WoonBong<br/>- Effect Size and Power in Assessing Moderating Effects of Categorical Variables Using Multiple Regression: A 30-Year Review/ H Aguinis, J C Beaty, R J Boik & C A Pierce<br/>- Teaching the Concept of Breakdown Point in Simple Linear Regression/ W-S Chan<br/>- Path Analysis vs Structural Equation Modeling/ T Grapentine<br/>- Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research/ N K Malhotra, S S Kim & A Patil<br/>- Managing Multicollinearity/ T Grapentine<br/>- Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression/ V Mahajan, A K Jain & M Bergier<br/>- Collinearity, Power, and Interpretation of mUltiple Regression Analysis/ C H Mason & W D Perreault, Jr.<br/>- Identification and Analysis of Moderator Variables/ S Sharma, R M Durand & O Gur-Arie<br/>- Misleading Heuristics and Moderated Multiple Regression Models/ J R Irwin & G H McClelland<br/>- Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Casual Model/ N K Malhotra, S S Kim & J Agarwal |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Malhotra, N. K., ed. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Reference Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 658.83 MAL/F | P00615 | 28/08/2016 | Reference Books |