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Fundamentals of marketing research. Vol. 3/ (Record no. 145987)

MARC details
000 -LEADER
fixed length control field	00358nam a2200133Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781412921237 (6v. set)
040 ## - CATALOGING SOURCE
Transcribing agency	CUS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	MAL/F
245 #0 - TITLE STATEMENT
Title	Fundamentals of marketing research. Vol. 3/
Statement of responsibility, etc.	edited by N. K. Malhotra
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Los Angeles:
Name of publisher, distributor, etc.	SAGE Publications,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	433 p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Volume III<br/><br/>Section 1: Qualitative Marketing Research (Continued from Vol. II)<br/><br/>- Advertising Experiments at the Campbell Soup Company/ J O Eastlack, Jr. & A G Rao<br/>- An Experimental Approach to Making Retail Store Environmental Decisions/ J Baker, M Levy & D Grewal<br/>- Learning and Using Electronic Information Products and Services: A Field Study/ V Mittal and M S Sawhney<br/>- The Right Side of Metrics/ G A Wyner<br/>- Measurement Validation in Marketing Research: A Review and Commentary/ B L Alford & B T Engelland<br/>- The Metric Quality of Ordered Categorical Data/ V Srinivasan & A K Basu<br/>- Development and Validation of a Brand Trust Scale/ E D-Ballester, J L Munuera-Aleman & M J Yague-Guillen<br/>- The Use of Expert Judges in Scale Development: Implications for Improving Face Validity Measures of Unobservable Constructs/ D M Hardesty & W O Bearden<br/>- The Dangers of Poor Construct Conceptualization/ S B MacKenzie<br/>- Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations/ D J Webb, C L Green & T G Brashear<br/>- Measuring the Sources of Marketing Channel Power: A Comparison of Alternative Approaches/ J R Brown, J L Johnson & Harold F Koenig<br/>- Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols/ R N Bolton<br/>- Split-Questionnaire Designs: A New Tool in Survey Design and Panel Management/ M Vriens, M Wedel & Z Sandor<br/>- Question Order Effects in Measuring Service Quality/ C W DeMoranville & C C Bienstock<br/>- Response Order Effects-How Do people Read?/ B Duffy<br/>- The Effect of Pretest Method on Error Detection Rates: Experimental Evidence/ N Reynolds & A Diamantopoulos<br/>- Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies/ P M Podsakoff and others<br/>- Sampling in the Twenty-First Century/ S Sudman & E Blair<br/>- Improving the Quality of Shopping Center Sampling/ S Sudman<br/>- Sampling and Controlling a TV Audience Measurement Panel/ S Wilcox<br/>- The Effect of Introductions on Telephone Survey Participation Rates/ M Brennan, S Benson & Z Kearns<br/>- riding the Wave: Response rates and the Effects of Time Intervals between Successive Mail Survey Follow-up Efforts/ C Claycomb, S S Porter & C L Martin<br/>- The Effect of INcentives in Web Surveys: Application and Ethical Considerations/ C Cobanoglu & N Cobanoglu<br/>- Are Consumer Survey Results Distorted? Systematic Impact of behavioral Frequency and Duration on Survey Response Errors/ E Lee, M Y Hu & R S Toh
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Malhotra, N. K., ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Reference Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Full call number	Accession number	Date last seen	Koha item type
				Central Library, Sikkim University	Central Library, Sikkim University	General Book Section	28/08/2016	658.83 MAL/F	P00614	28/08/2016	Reference Books