Fundamentals of marketing research. Vol. 1/ (Record no. 145985)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00358nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412921237 (6v. set) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL/F |
| 245 #0 - TITLE STATEMENT | |
| Title | Fundamentals of marketing research. Vol. 1/ |
| Statement of responsibility, etc. | edited by N. K. Malhotra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | SAGE Publications, |
| Date of publication, distribution, etc. | 2007. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Volume I<br/> Section 1: Qualitative marketing Research<br/><br/>- Marketing Research in the New Millennium: Emerging Issues and Trends/ N K Malhotra & M Peterson<br/>- Helping Marketing Research Earn a Seat at the Table for Decision-Making: An Assessment and Prescription for the future/ N K Malhotra, M Peterson & C Uslay<br/>- Multiple Orientations for the Conduct of Marketing Research: An Analysis of the Academic/Practitioner Distinction/ D Brinberg & E C Hirschman<br/>- Exploitation to Engagement: The Role of Market Research in Getting Close to Niche Targets/ V Brooks<br/>- Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry/ S hart & A Diamantopoulos<br/>- Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century/ N K Malhotra, M Peterson & S B Kleiser<br/>- Oh No, The Consultants are Coming!/ S Simmons & A Lovejoy<br/>- Harvesting Past Research: use Databases to Develop a Predictive Category Model for Product Development/ N Helgeson, J Fentress & B Lervoog<br/>- Sales Information Systems: Are they Being Used for More Than Simple Mail Shots?/ B Donaldson & G Wright<br/>- A Systematic Procedure for Targeting Market Research/ R P Hamlin<br/>- Defining Marketing Problems: Don't Spin Your Wheels Solving the Wrong Puzzle/ L D Gibson<br/>- Nonsampling vs Sampling Errors in Survey Research/ H Assael & J Keon<br/>- Australian Marketing Managers' Perceptions of the Internet: A Quasi-Longitudinal Perspective/ E K F Leong and others<br/>- Developments in Outputs from 2001 Census/ B Leventhal<br/>- Social Grading and the Census/ E Meier & C Moy<br/>- Assessing the Validity of Secondary data Proxies for Marketing Constructs/ M B Houston<br/>- Managing the Capture of Individuals Viewing within a Peoplemeter Service/ J Gill<br/>- Commercial Use of UPC Scanner Data: Industry and Academic Perspectives/ R E Bucklin & S Gupta<br/>- Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store data/ S Gupta, P Chintagunta, A kaul & D R Wittink<br/>- Evolutionary Preference Segmentation with Panel Survey Data: An Application to New Products/ V Ramaswamy<br/>- The Role of Geodemographics in Segmenting and Targeting COnsumer Markets: A Delphi Study/ V-W Mitchell & P J McGoldrick |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, N. K., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 658.83 MAL/F | P00612 | 28/08/2016 | Reference Books |