Research methdology (Record no. 1185)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 15105nam a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177229714 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 001.42 |
| Item number | RAM/R |
| 245 ## - TITLE STATEMENT | |
| Title | Research methdology |
| Statement of responsibility, etc. | Ramamurthy, G.C. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Dreamtech Press , |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 708 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Fundamentals of Research..<br/>1.1 Introduction<br/>1.2 Concepts of Research<br/>1.2.1 Research as a Scientific Method<br/>1.2.2 Types of Research<br/>1.2.3 Motivational Research<br/>1.2.4 Research Approach<br/>1.2.5 Significance of Research.<br/>1.2.6 Applying Research in Different Fields of Management.<br/>1.2.7 Characteristics of Good Research<br/>1.2.8 Problems Encountered by Researcher<br/>1.2.9 Research Method versus Research Methodology<br/>1.3 Research Process<br/>1.4 Creativity in Research<br/>1.5 Ethics in Research<br/>1.6 Managers and Research<br/>1.7 Summary<br/>1.8 Key Terms<br/>1.9 Exercise<br/>Multiple Choice Questions.<br/>Short Answer Type Questions<br/>Long Answer Type Question<br/>Chapter 2: Research Problem<br/>2.1 Introduction<br/>/ 2.2 ) Concept of Research Problem<br/>^ " 2.2.1 Need of Research Problem<br/>2.2.2 Defining Research Problem<br/>, 2.2.3 Identifying Research Problem.<br/>2.2.4 Formulating Research Problem<br/>2.3 Conditions and Components of Research Problem<br/>2.4 Summary<br/>2.5 Key Terms.<br/>2.6 Exercist<br/>Multiple Choice Questions<br/>Short Answer Type Questions<br/>Long Answer Type Questions<br/>Chapter 3: Research Design<br/>3.1 Introduction<br/>3.2 Concept of Research Design ,<br/>3.3 Need and Features of Research Design<br/>3.4 Components of Research Design<br/>3.5 Types of Research Design<br/>3.5.1 Research Design for Exploratory Studies.<br/>3.5.2 Research Design for Descriptive and Diagnostic Studies.<br/>3.5.3 Research Design for Experimental Studies .<br/>3.6 Summar)<br/>3.7 Key Terms<br/>3.8 Exercise<br/>Multiple Choice Questions<br/>Short Answer Type Questions.<br/>Long Answer Type Questions.<br/>Chapter 4: Sampling<br/>4.1 Introduction<br/>4.2 Concept of Sampling.<br/>4.2.1 Census versus Sample Survey<br/>4.2.2 Developing Sampling Design<br/>4.2.3 Charact'^tistirs nf a Good Sampling Design.<br/>4.3 Sampling Error<br/>4.4 Non-Sampling Errors...<br/>4.5 Methods of Sampling....<br/>4.5.1 Non-Probability Sampling<br/>4.5.2 Probability Sampling<br/>4.6 Summary...,<br/>4.7 Key Terms.<br/>4.8 Exercise<br/>Multiple Choice Questions<br/>Short Answer Type Questions<br/>Long Answer Type Questions<br/>Chapter 5: Measurement and Scaling Techniques<br/>j.l IiitnxliK lion..<br/>j.2 ofMrasnrcmciil<br/>j.2.1 McasmctJicnl Si.ilo..<br/>j.2.2 Drvclopiny Mt asiin ine ni I odIs.<br/>Basic Crilcria ()f(ic)(Kl McasmcmciU Tools<br/>I'arors in Mc.isinciticni,<br/>j.3 Concept ol Scaiint;<br/>j.3.1 Mcaninii oI Sc alinti<br/>j.3.2 Bases ol"Sc ale Classiiic ation<br/>AiJinoac hes oi Sc ale ( lonslruc tion<br/>,0.4 l\pes ol Scale."'<br/>.').4.1 Rating Scale<br/>.0.4.2 Ranking Scale.<br/>0.4.3 Arbitrary Scale<br/>.0.4.4 DilTerential Scale .<br/>.0.4.0 Sumniated Scale..<br/>5.4.6 Cumulative Scale.<br/>5.4.7 Factor Scale<br/>5.5 Summary<br/>5.6 Key Terms..<br/>5.7 Exercises.<br/>Multiple Choice Questions.,<br/>Short An.swer Type Questions<br/>Long Answer Type Questions<br/>Chapter 6: Methods of Data Collection.<br/>6.1 Introductior<br/>6.2 Concept of Data Collection<br/>6.3 Types of Data<br/>6.4 Methods of Primary Data Collection<br/>6.4.1 Observation Method<br/>6.4.2 Interview Method<br/>6.4.3 Questionnaire Method .<br/>6.4.4 Socio-metrie Method<br/>6.4.5 Schedule Method<br/>6.5 Some Other Methods of Primary Data Collection<br/>6.6 Methods of Secondary Data Collection.<br/>6.7 Selecting an Appropriate Method of Data Collection<br/>6.8 Summary<br/>6.9 Key Terms,<br/>6.10 Exercise<br/>Multiple Choice Questions.<br/>Short Answer Type Questions<br/>Long Answer Type Questions<br/>Chapter 7: Data Processing and Analysis<br/>7.1 Introduction<br/>7.2 Concept of Data Processing.<br/>7.2.1 Editing<br/>7.2.2 Coding.<br/>7.2.3 Classification<br/>7.2.4 Data Entry...<br/>7.2.5 Tabulation...<br/>7.3 Concept of Data Analysis .<br/>7.4 Measures of Central Tendency.<br/>7.4.1 Mean....<br/>7.4.2 Median<br/>7.4.3 Mode...<br/>7.5 Measures of Dispersion<br/>7.5.1 Range<br/>7.5.2 Mean Deviation.<br/>7.5.3 Standard Deviation<br/>7.6 Measure of Skewness<br/>7.7 Measures of Relationship<br/>7.7.1 Correlation Analysis<br/>7. 7.2 Causal Analysis<br/>7.8 Other Statistical Measures used in Research..<br/>7.8.1 Index Numbers.<br/>7.8.2 Time Series Analysis...,<br/>7.8.3 Decision Tree Analysis<br/>7.9 Summary.<br/>7.10 Key Terms<br/>7.11 Exercise....<br/>Multiple Choice Questions<br/>Short Answer Type Questions,<br/>Long Answer Type Questions,<br/>Chapter 8: Concept of Hypothesis<br/>8.1 Introduction.<br/>8.2 Defining Hypothesis..<br/>8.2.1 Characteristics of Hypothesis<br/>8.2.2 Types of Hypothesis<br/>- ~ ^3 -Hypothesis Testing<br/>8.3.1 Null Hypothesis and Alternative Hypothesis<br/>8.3.2 Decision Rule...<br/>n 8.3.3 Two-tailed Test<br/>8.3.4 One-tailed Test.<br/>8.4 Procedure of Hypothesis Testing<br/>8.5 Summary<br/>8.6 Key Terms,<br/>8.7 Exercise.<br/>Multiple Choice Questions<br/>Short Answer Type Questions....<br/>Long Answer Type Questions....<br/>Chapter 9: Parametric Tests .<br/>9.1 Introduction.<br/>9.2 Types of Hypothesis Testing<br/>9.3 Parametric Tests.<br/>9.4 One-Sample Tests....<br/>Exploring Case-I.<br/>Exploring Case-II<br/>Exploring Case-II<br/>Exploring Case-D<br/>Exploring Case-V<br/>Exploring Case-V<br/>Exploring Case-V<br/>9.5 Two- Sample Test....<br/>9.5.1 Differences between Two Independent Samples<br/>9.5.2 Differences between the Two Proportions.<br/>9.5.3 Comparing Two Related Samples<br/>9.5.4 Study of Equality ofVariances of Two Populations.<br/>9.6 Summary..<br/>9.7 Key Terms<br/>9.8 Exercise<br/>Multiple Choice Questions<br/>Short Answer Type Questions....<br/>Long Answer Type Questions....<br/>Numerical Questions<br/>Chapter 10: Non-Parametric Tests..<br/>10.1 Introduction<br/>10.2 Non-Parametric Test.<br/>10.3 Sign Test<br/>10.3.1 One Sample Sign Test<br/>10.3.2 Two Sample Sign Test<br/>10.4 Rank Correlation.<br/>10.5 Rank Sum Test<br/>10.5.1 Mann-Whitney Test (or U Test).<br/>10.5.2 Kruskal Wallis Test.<br/>10.6 Wilcoxon Matched Pairs Test/Signed Rank Test.<br/>10.7 Chi-square Test<br/>10.7.1 Chi-square Test for Goodness of Fit<br/>10.7.2 Chi-Square Test for Independence<br/>10.8 Exploring ANOVA.<br/>10.8.1 One Way ANOVA.<br/>10.8.2 Two Way ANOVA.<br/>10.9 ANOCOVA<br/>10.10 Summary<br/>10.11 Key Terms<br/>10.12 Exercise<br/>Multiple Choice Questions.<br/>Short Answer Type Questions,<br/>Long Answer Type Questions<br/>Numerical Questions<br/>Chapter 11: Model Building and Decision-Making<br/>11.1 Introduction<br/>11.2 Concept of Model Building<br/>11.2.1 Stages in Model Building<br/>11.2.2 Types of Business Problems<br/>11.3 Types of Decision- Making Models<br/>11.3.1 Rational Model<br/>11.3.2 Intuitive Model<br/>11.3.3 Recognition Primed Decision-Making Model<br/>11.4 Decision-Making Process<br/>11.5 Decision-Making Conditions and Strategies.<br/>11.6 Summary<br/>11.7 Key Terms<br/>11.8 Exercise<br/>Multiple Choice Questions<br/>Short Answer Type Questions<br/>Long Answer Type Questions<br/>Chapter 12: Report Writing<br/>12.1 Introduction<br/>12.2 Report Proposal.<br/>12.3 Research Report<br/>12.4 Written Report<br/>12.4.1 Audience of a Report.<br/>12.4.2 Types of Reports.<br/>12.4.3 Steps in Writing a Report..<br/>12.5 Integral Parts of Report<br/>12.6 Oral Presentations<br/>12.7 Summary<br/>12.8 Key Terms<br/>12.9 Exercise.<br/>Multiple Choice Questions<br/>Short Answer Type Questions<br/>Long Answer Type Questions<br/>Chapter 13: Computer Application in Research Methodology<br/>13.1 Introduction<br/>13.2 Computer Application in Research Methodology.<br/>13.3 SPSS Software<br/>13.4 Descriptive Statistics<br/>13.4.1 Frequency Analysis<br/>13.4.2 Descriptive Analy.sis.<br/>13.4.3 Crosstabs Analysis<br/>13.5 Bivariate Statistics<br/>13.5.1 One-Way ANOVA.<br/>13.6 Regression Analysis<br/>13.7 Summary<br/>13.8 Key Terms.<br/>13.9 Exercise<br/>Multiple Choice Questions.<br/>Short Answer Type Questions.<br/>Long Answer Type Questions,<br/>Case Studies<br/>Case Study-1: New Balance: Attaining a Balance in Marketing Strategy<br/>Case Study-2: Young TV: The World's Most Widely Distributed T V Network<br/>Case Study-3: Levi's: Fadingjeans and Market Share<br/>Case Study-4: Market Strategy Plan<br/>Case Study-5: The Retention Problem of XYZ Company<br/>Case Study-6: Discovering Customer Needs through Research.<br/>Case Study-7: Launching of New Products by Kellogg.<br/>Case Study-8: Role of Research in Designing New Products<br/>Case Study-9: Marketing Research at Proctor and GambleChapter 1: Fundamentals of Research..<br/>1.1 Introduction<br/>1.2 Concepts of Research<br/>1.2.1 Research as a Scientific Method<br/>1.2.2 Types of Research<br/>1.2.3 Motivational Research<br/>1.2.4 Research Approach<br/>1.2.5 Significance of Research.<br/>1.2.6 Applying Research in Different Fields of Management.<br/>1.2.7 Characteristics of Good Research<br/>1.2.8 Problems Encountered by Researcher<br/>1.2.9 Research Method versus Research Methodology<br/>1.3 Research Process<br/>1.4 Creativity in Research<br/>1.5 Ethics in Research<br/>1.6 Managers and Research<br/>1.7 Summary<br/>1.8 Key Terms<br/>1.9 Exercise<br/>Multiple Choice Questions.<br/>Short Answer Type Questions<br/>Long Answer Type Question<br/>Chapter 2: Research Problem<br/>2.1 Introduction<br/>/ 2.2 ) Concept of Research Problem<br/>^ " 2.2.1 Need of Research Problem<br/>2.2.2 Defining Research Problem<br/>, 2.2.3 Identifying Research Problem.<br/>2.2.4 Formulating Research Problem<br/>2.3 Conditions and Components of Research Problem<br/>2.4 Summary<br/>2.5 Key Terms.<br/>2.6 Exercist<br/>Multiple Choice Questions<br/>Short Answer Type Questions<br/>Long Answer Type Questions<br/>Chapter 3: Research Design<br/>3.1 Introduction<br/>3.2 Concept of Research Design ,<br/>3.3 Need and Features of Research Design<br/>3.4 Components of Research Design<br/>3.5 Types of Research Design<br/>3.5.1 Research Design for Exploratory Studies.<br/>3.5.2 Research Design for Descriptive and Diagnostic Studies.<br/>3.5.3 Research Design for Experimental Studies .<br/>3.6 Summar)<br/>3.7 Key Terms<br/>3.8 Exercise<br/>Multiple Choice Questions<br/>Short Answer Type Questions.<br/>Long Answer Type Questions.<br/>Chapter 4: Sampling<br/>4.1 Introduction<br/>4.2 Concept of Sampling.<br/>4.2.1 Census versus Sample Survey<br/>4.2.2 Developing Sampling Design<br/>4.2.3 Charact'^tistirs nf a Good Sampling Design.<br/>4.3 Sampling Error<br/>4.4 Non-Sampling Errors...<br/>4.5 Methods of Sampling....<br/>4.5.1 Non-Probability Sampling<br/>4.5.2 Probability Sampling<br/>4.6 Summary...,<br/>4.7 Key Terms.<br/>4.8 Exercise<br/>Multiple Choice Questions<br/>Short Answer Type Questions<br/>Long Answer Type Questions<br/>Chapter 5: Measurement and Scaling Techniques<br/>j.l IiitnxliK lion..<br/>j.2 ofMrasnrcmciil<br/>j.2.1 McasmctJicnl Si.ilo..<br/>j.2.2 Drvclopiny Mt asiin ine ni I odIs.<br/>Basic Crilcria ()f(ic)(Kl McasmcmciU Tools<br/>I'arors in Mc.isinciticni,<br/>j.3 Concept ol Scaiint;<br/>j.3.1 Mcaninii oI Sc alinti<br/>j.3.2 Bases ol"Sc ale Classiiic ation<br/>AiJinoac hes oi Sc ale ( lonslruc tion<br/>,0.4 l\pes ol Scale."'<br/>.').4.1 Rating Scale<br/>.0.4.2 Ranking Scale.<br/>0.4.3 Arbitrary Scale<br/>.0.4.4 DilTerential Scale .<br/>.0.4.0 Sumniated Scale..<br/>5.4.6 Cumulative Scale.<br/>5.4.7 Factor Scale<br/>5.5 Summary<br/>5.6 Key Terms..<br/>5.7 Exercises.<br/>Multiple Choice Questions.,<br/>Short An.swer Type Questions<br/>Long Answer Type Questions<br/>Chapter 6: Methods of Data Collection.<br/>6.1 Introductior<br/>6.2 Concept of Data Collection<br/>6.3 Types of Data<br/>6.4 Methods of Primary Data Collection<br/>6.4.1 Observation Method<br/>6.4.2 Interview Method<br/>6.4.3 Questionnaire Method .<br/>6.4.4 Socio-metrie Method<br/>6.4.5 Schedule Method<br/>6.5 Some Other Methods of Primary Data Collection<br/>6.6 Methods of Secondary Data Collection.<br/>6.7 Selecting an Appropriate Method of Data Collection<br/>6.8 Summary<br/>6.9 Key Terms,<br/>6.10 Exercise<br/>Multiple Choice Questions.<br/>Short Answer Type Questions<br/>Long Answer Type Questions<br/>Chapter 7: Data Processing and Analysis<br/>7.1 Introduction<br/>7.2 Concept of Data Processing.<br/>7.2.1 Editing<br/>7.2.2 Coding.<br/>7.2.3 Classification<br/>7.2.4 Data Entry...<br/>7.2.5 Tabulation...<br/>7.3 Concept of Data Analysis .<br/>7.4 Measures of Central Tendency.<br/>7.4.1 Mean....<br/>7.4.2 Median<br/>7.4.3 Mode...<br/>7.5 Measures of Dispersion<br/>7.5.1 Range<br/>7.5.2 Mean Deviation.<br/>7.5.3 Standard Deviation<br/>7.6 Measure of Skewness<br/>7.7 Measures of Relationship<br/>7.7.1 Correlation Analysis<br/>7. 7.2 Causal Analysis<br/>7.8 Other Statistical Measures used in Research..<br/>7.8.1 Index Numbers.<br/>7.8.2 Time Series Analysis...,<br/>7.8.3 Decision Tree Analysis<br/>7.9 Summary.<br/>7.10 Key Terms<br/>7.11 Exercise....<br/>Multiple Choice Questions<br/>Short Answer Type Questions,<br/>Long Answer Type Questions,<br/>Chapter 8: Concept of Hypothesis<br/>8.1 Introduction.<br/>8.2 Defining Hypothesis..<br/>8.2.1 Characteristics of Hypothesis<br/>8.2.2 Types of Hypothesis<br/>- ~ ^3 -Hypothesis Testing<br/>8.3.1 Null Hypothesis and Alternative Hypothesis<br/>8.3.2 Decision Rule...<br/>n 8.3.3 Two-tailed Test<br/>8.3.4 One-tailed Test.<br/>8.4 Procedure of Hypothesis Testing<br/>8.5 Summary<br/>8.6 Key Terms,<br/>8.7 Exercise.<br/>Multiple Choice Questions<br/>Short Answer Type Questions....<br/>Long Answer Type Questions....<br/>Chapter 9: Parametric Tests .<br/>9.1 Introduction.<br/>9.2 Types of Hypothesis Testing<br/>9.3 Parametric Tests.<br/>9.4 One-Sample Tests....<br/>Exploring Case-I.<br/>Exploring Case-II<br/>Exploring Case-II<br/>Exploring Case-D<br/>Exploring Case-V<br/>Exploring Case-V<br/>Exploring Case-V<br/>9.5 Two- Sample Test....<br/>9.5.1 Differences between Two Independent Samples<br/>9.5.2 Differences between the Two Proportions.<br/>9.5.3 Comparing Two Related Samples<br/>9.5.4 Study of Equality ofVariances of Two Populations.<br/>9.6 Summary..<br/>9.7 Key Terms<br/>9.8 Exercise<br/>Multiple Choice Questions<br/>Short Answer Type Questions....<br/>Long Answer Type Questions....<br/>Numerical Questions<br/>Chapter 10: Non-Parametric Tests..<br/>10.1 Introduction<br/>10.2 Non-Parametric Test.<br/>10.3 Sign Test<br/>10.3.1 One Sample Sign Test<br/>10.3.2 Two Sample Sign Test<br/>10.4 Rank Correlation.<br/>10.5 Rank Sum Test<br/>10.5.1 Mann-Whitney Test (or U Test).<br/>10.5.2 Kruskal Wallis Test.<br/>10.6 Wilcoxon Matched Pairs Test/Signed Rank Test.<br/>10.7 Chi-square Test<br/>10.7.1 Chi-square Test for Goodness of Fit<br/>10.7.2 Chi-Square Test for Independence<br/>10.8 Exploring ANOVA.<br/>10.8.1 One Way ANOVA.<br/>10.8.2 Two Way ANOVA.<br/>10.9 ANOCOVA<br/>10.10 Summary<br/>10.11 Key Terms<br/>10.12 Exercise<br/>Multiple Choice Questions.<br/>Short Answer Type Questions,<br/>Long Answer Type Questions<br/>Numerical Questions<br/>Chapter 11: Model Building and Decision-Making<br/>11.1 Introduction<br/>11.2 Concept of Model Building<br/>11.2.1 Stages in Model Building<br/>11.2.2 Types of Business Problems<br/>11.3 Types of Decision- Making Models<br/>11.3.1 Rational Model<br/>11.3.2 Intuitive Model<br/>11.3.3 Recognition Primed Decision-Making Model<br/>11.4 Decision-Making Process<br/>11.5 Decision-Making Conditions and Strategies.<br/>11.6 Summary<br/>11.7 Key Terms<br/>11.8 Exercise<br/>Multiple Choice Questions<br/>Short Answer Type Questions<br/>Long Answer Type Questions<br/>Chapter 12: Report Writing<br/>12.1 Introduction<br/>12.2 Report Proposal.<br/>12.3 Research Report<br/>12.4 Written Report<br/>12.4.1 Audience of a Report.<br/>12.4.2 Types of Reports.<br/>12.4.3 Steps in Writing a Report..<br/>12.5 Integral Parts of Report<br/>12.6 Oral Presentations<br/>12.7 Summary<br/>12.8 Key Terms<br/>12.9 Exercise.<br/>Multiple Choice Questions<br/>Short Answer Type Questions<br/>Long Answer Type Questions<br/>Chapter 13: Computer Application in Research Methodology<br/>13.1 Introduction<br/>13.2 Computer Application in Research Methodology.<br/>13.3 SPSS Software<br/>13.4 Descriptive Statistics<br/>13.4.1 Frequency Analysis<br/>13.4.2 Descriptive Analy.sis.<br/>13.4.3 Crosstabs Analysis<br/>13.5 Bivariate Statistics<br/>13.5.1 One-Way ANOVA.<br/>13.6 Regression Analysis<br/>13.7 Summary<br/>13.8 Key Terms.<br/>13.9 Exercise<br/>Multiple Choice Questions.<br/>Short Answer Type Questions.<br/>Long Answer Type Questions,<br/>Case Studies<br/>Case Study-1: New Balance: Attaining a Balance in Marketing Strategy<br/>Case Study-2: Young TV: The World's Most Widely Distributed T V Network<br/>Case Study-3: Levi's: Fadingjeans and Market Share<br/>Case Study-4: Market Strategy Plan<br/>Case Study-5: The Retention Problem of XYZ Company<br/>Case Study-6: Discovering Customer Needs through Research.<br/>Case Study-7: Launching of New Products by Kellogg.<br/>Case Study-8: Role of Research in Designing New Products<br/>Case Study-9: Marketing Research at Proctor and Gamble |
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| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 24/05/2016 | 001.42 RAM/R | P36842 | 18/07/2023 | 12/07/2023 | General Books |