Methods in consumer research. Volume 2, Alternative approaches and special applications /
Methods in consumer research. Volume 2, Alternative approaches and special applications /
Alternative approaches and special applications
edited by Gast�on Ares, Paula Varela.
- 1 online resource (478 pages) : illustrations
- Woodhead Publishing in food science, technology, and nutrition .
- Woodhead Publishing in food science, technology, and nutrition. .
Includes bibliographical references and index.
Contextual influences on consumer responses to food products / Armand V. Cardello and Herbert L. Meiselman -- Evoked contexts / Margrethe Hersleth -- Immersive techniques and virtual reality / Christelle Porcherot, Sylvain Delplanque, Nadine Gaudreau, Matthieu Ischer, Axel De Marles, and Isabelle Cayeux -- Evaluation of meals and food pairing / Jake Lahne -- Situational factors and the design of in situ evaluations / Agnes Giboreau -- Measuring appetite and food intake / Martin R. Yeomans -- Measuring satiation and satiety / Cia�rn G. Forde -- Methodological approaches for measuring consumer-perceived well-being in a food-related context / Gas�tn Ares, Ana Gi�mnez and Rosires Deliza -- Measuring implicit associations in food-related consumer research / Alexandra A. Kraus and Betina Piqueras-Fiszman -- Automatic facial expressions analysis in consumer science / Lukas Danner and Klaus Duerrschmid -- Physiological measurements: EEG and fMRI / Jelle R. Dalenberg, Heleen R. Hoogeveen and Monicque M. Lorist -- Eye tracking in consumer research / Klaus Duerrschmid and Lukas Danner -- New developments in sensory and consumer research with children / Monica Laureati and Ella Pagliarini -- Improving food sensory quality with and for elderly consumers / Claire Sulmont-Ros�s, Ronan Symoneaux, Va�lrie Feyen, Isabelle M�atre -- Designing consumer research studies for low-income populations / Henr�itta L. de Kock and Joseph D. Kamdem Mademgne -- Cosmetic products / Lise Dreyfuss -- Consumer evaluation of nonfood products / Julien Delarue, Marine Masson and David Blumenthal -- Consumer-driven product design.
"Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies."--
9780081017449 0081017448
GBB7O2221 bnb
018646420 Uk
Consumers--Research.
Consumer behavior.
HF5415.32 / .M48 2018eb
658.8/34
Includes bibliographical references and index.
Contextual influences on consumer responses to food products / Armand V. Cardello and Herbert L. Meiselman -- Evoked contexts / Margrethe Hersleth -- Immersive techniques and virtual reality / Christelle Porcherot, Sylvain Delplanque, Nadine Gaudreau, Matthieu Ischer, Axel De Marles, and Isabelle Cayeux -- Evaluation of meals and food pairing / Jake Lahne -- Situational factors and the design of in situ evaluations / Agnes Giboreau -- Measuring appetite and food intake / Martin R. Yeomans -- Measuring satiation and satiety / Cia�rn G. Forde -- Methodological approaches for measuring consumer-perceived well-being in a food-related context / Gas�tn Ares, Ana Gi�mnez and Rosires Deliza -- Measuring implicit associations in food-related consumer research / Alexandra A. Kraus and Betina Piqueras-Fiszman -- Automatic facial expressions analysis in consumer science / Lukas Danner and Klaus Duerrschmid -- Physiological measurements: EEG and fMRI / Jelle R. Dalenberg, Heleen R. Hoogeveen and Monicque M. Lorist -- Eye tracking in consumer research / Klaus Duerrschmid and Lukas Danner -- New developments in sensory and consumer research with children / Monica Laureati and Ella Pagliarini -- Improving food sensory quality with and for elderly consumers / Claire Sulmont-Ros�s, Ronan Symoneaux, Va�lrie Feyen, Isabelle M�atre -- Designing consumer research studies for low-income populations / Henr�itta L. de Kock and Joseph D. Kamdem Mademgne -- Cosmetic products / Lise Dreyfuss -- Consumer evaluation of nonfood products / Julien Delarue, Marine Masson and David Blumenthal -- Consumer-driven product design.
"Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies."--
9780081017449 0081017448
GBB7O2221 bnb
018646420 Uk
Consumers--Research.
Consumer behavior.
HF5415.32 / .M48 2018eb
658.8/34