Now Media: The Evolution of Electronic Communication
Medoff, Norman J.
Now Media: The Evolution of Electronic Communication - New York: Routledge, 2021. - xii,436p.
PrefaceAcknowledgmentsChapter 1. Opting Into 'Now' MediaChapter 2. From Marconi to Mobile Listening. Chapter 3. Television: From Analog to Digital to 8KChapter 4. Radio and Television Programs and Programming Chapter 5. Interconnected by the Internet Chapter 6. Social Media: Private Conversations in Public Places Chapter 7 Digital Devices: Up Close, Personal, and Customizable Chapter 8. XR: Inside of Media, Inside the MindChapter 9. Advertising: From Clay Tablets to Digital Tablets Chapter 10. Audience Measurement: Who's Listening, Who's Watching, Who's Surfing? Chapter 11. The Business of Entertainment and Media Ownership Chapter 12. Working Behind the Scenes in Media Chapter 13. Feature Films: 'The Movies'Chapter 14. Personal and Social Influence of Media Index
9780367897215
Broadcasting -- History.
Mass media -- History.
Digital media -- History.
384 / MED/N
Now Media: The Evolution of Electronic Communication - New York: Routledge, 2021. - xii,436p.
PrefaceAcknowledgmentsChapter 1. Opting Into 'Now' MediaChapter 2. From Marconi to Mobile Listening. Chapter 3. Television: From Analog to Digital to 8KChapter 4. Radio and Television Programs and Programming Chapter 5. Interconnected by the Internet Chapter 6. Social Media: Private Conversations in Public Places Chapter 7 Digital Devices: Up Close, Personal, and Customizable Chapter 8. XR: Inside of Media, Inside the MindChapter 9. Advertising: From Clay Tablets to Digital Tablets Chapter 10. Audience Measurement: Who's Listening, Who's Watching, Who's Surfing? Chapter 11. The Business of Entertainment and Media Ownership Chapter 12. Working Behind the Scenes in Media Chapter 13. Feature Films: 'The Movies'Chapter 14. Personal and Social Influence of Media Index
9780367897215
Broadcasting -- History.
Mass media -- History.
Digital media -- History.
384 / MED/N