Sales Management: Decisions, Strategies and Cases
Still, Richard
Sales Management: Decisions, Strategies and Cases - New Delhi: Prentice Hall, 2011. - 638p.
1) Sales Management and the Business Enterprise
2) Sales Management, Personal Selling, and Salesmanship
3) Setting Personal- Selling Objectives
4) Determining Sales Related marketing Policies
5) Formulating Personal Selling Strategy
6) The Effective Sales Executive
9788131710890
Sales management.
Decision
Strategy
Cases
658.81 / STI/I
Sales Management: Decisions, Strategies and Cases - New Delhi: Prentice Hall, 2011. - 638p.
1) Sales Management and the Business Enterprise
2) Sales Management, Personal Selling, and Salesmanship
3) Setting Personal- Selling Objectives
4) Determining Sales Related marketing Policies
5) Formulating Personal Selling Strategy
6) The Effective Sales Executive
9788131710890
Sales management.
Decision
Strategy
Cases
658.81 / STI/I