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Effective CRM using predictive analytics /

Chorianopoulos, Antonios.

Effective CRM using predictive analytics / Antonios Chorianopoulos. - Chichester, West Sussex, UK : John Wiley & Sons Inc., 2015. - 1 online resource.

ISBN: 9781119011569 (Adobe PDF) 1119011566 (Adobe PDF) 9781119011576 (ePub) 1119011574 (ePub) 9781119011583 1119011582 1119011558 (cloth) 9781119011552 (cloth)

Subjects--Topical Terms:
Customer relations--Management--Data processing.
Data mining.
Customer relations--Management--Data processing.
Data mining.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior

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