Communication for Behavior Change : Volume II: Writing and Producing for Television and Film/

Fossard, Esta de

Communication for Behavior Change : Volume II: Writing and Producing for Television and Film/ Esta de Fossard - New Delhi: Sage, 2015.

1. Using television and film for social development: the entertainment-education format --
2. The role of the program manager --
3. Articulation: designing message content for entertainment-education programs --
4. Artistry: writing entertainment-education drama --
5. Artistry: character development --
6. Guidelines for script presentation and review --
7. Auxiliaries: enhancing the message --
8. Guidelines for pre-production: needs, budgets, and contracts --
9. Guidelines for pre-production: artistic preparation --
10. Guidelines for successful shooting --
11. Guidelines for successful acting --
12. Pilot testing --
13. Major checklist.

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Social Science
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