9 brand shaastras : nine successful brand strategies to build winning brands
Kapoor, Jagdeep
9 brand shaastras : nine successful brand strategies to build winning brands Jagdeep Kapoor - SAGE, 2009.
PrefaceThe Nine Brand Shaastras The Need Shaastra: Brand Category Growth Strategy The Seed Shaastra: Brand Idea Growth Strategy The Heed Shaastra: Brand Awareness Growth Strategy The Deed Shaastra: Brand Trials Growth Strategy The Feed Shaastra: Brand Repeats Growth Strategy The Speed Shaastra: Brand Sales Growth Strategy The Creed Shaastra: Brand Trust Growth Strategy The Breed Shaastra: Brand Market Share Growth Strategy The Exceed Shaastra: Brand Profit Growth Strategy Succeed
9789352802555
Business and Management
9 brand shaastras : nine successful brand strategies to build winning brands Jagdeep Kapoor - SAGE, 2009.
PrefaceThe Nine Brand Shaastras The Need Shaastra: Brand Category Growth Strategy The Seed Shaastra: Brand Idea Growth Strategy The Heed Shaastra: Brand Awareness Growth Strategy The Deed Shaastra: Brand Trials Growth Strategy The Feed Shaastra: Brand Repeats Growth Strategy The Speed Shaastra: Brand Sales Growth Strategy The Creed Shaastra: Brand Trust Growth Strategy The Breed Shaastra: Brand Market Share Growth Strategy The Exceed Shaastra: Brand Profit Growth Strategy Succeed
9789352802555
Business and Management