Event planning and management: principles, planning and practice /
Dowson, Ruth
Event planning and management: principles, planning and practice / Ruth Dowson, David Bassett - 2nd ed. - London, UK ; New York : Kogan Page, 2018. - xvi, 345 p. illustrations (black and white) ; 25 cm.
First published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition published in 2018.
Includes bibliographical references and index.
1. Introduction to events 2. Putting event planning into motion 3. Location, location, location! Destination and venue selection for events 4. Developing your events programme and content 5. Understanding site planning essentials for events 6. Site safety and logistics 7. How to build and develop an events team 8. Drawing in the crowds -- promotion and publicity for events 9. Budgeting, finances and procurement for events management 10. A practical guide to managing an event on the day 11. Measuring success -- post-event evaluation and insights 12. Future-proofing your events.
9780749483319
Special events--Management.
Special events--Planning.
Special events--Marketing.
394.2 / DOW/E
Event planning and management: principles, planning and practice / Ruth Dowson, David Bassett - 2nd ed. - London, UK ; New York : Kogan Page, 2018. - xvi, 345 p. illustrations (black and white) ; 25 cm.
First published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition published in 2018.
Includes bibliographical references and index.
1. Introduction to events 2. Putting event planning into motion 3. Location, location, location! Destination and venue selection for events 4. Developing your events programme and content 5. Understanding site planning essentials for events 6. Site safety and logistics 7. How to build and develop an events team 8. Drawing in the crowds -- promotion and publicity for events 9. Budgeting, finances and procurement for events management 10. A practical guide to managing an event on the day 11. Measuring success -- post-event evaluation and insights 12. Future-proofing your events.
9780749483319
Special events--Management.
Special events--Planning.
Special events--Marketing.
394.2 / DOW/E