International business: challenges and choices /
Sitkin, Alan
International business: challenges and choices / Alan Sitkin, Nick Bowen - 2nd ed. - New Delhi: OUP, 2010. - xix, 433 p. PB
1. Introduction
2. key players
3. Cultural perspectives
4. International strategy
5. International functions
9780198713517
338.88 / SIT/I
International business: challenges and choices / Alan Sitkin, Nick Bowen - 2nd ed. - New Delhi: OUP, 2010. - xix, 433 p. PB
1. Introduction
2. key players
3. Cultural perspectives
4. International strategy
5. International functions
9780198713517
338.88 / SIT/I