Marketing /
Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker, William J.Stanton and Ajay Pandit - 14th ed. - New Delhi: Mc graw Hill, 2015. - xxvi, 880 p. PB
1. The nature and scope of marketing
2. Identifying and selecting markets
3. Product
4. Price
5.Distribution
6.Promotion
7. Management the marketing effort
9780070151567
658.8 / ETZ/M
Marketing / Michael J. Etzel, Bruce J. Walker, William J.Stanton and Ajay Pandit - 14th ed. - New Delhi: Mc graw Hill, 2015. - xxvi, 880 p. PB
1. The nature and scope of marketing
2. Identifying and selecting markets
3. Product
4. Price
5.Distribution
6.Promotion
7. Management the marketing effort
9780070151567
658.8 / ETZ/M