Marketing Management: Pearson New International Edition/
Winer;Dhar
Marketing Management: Pearson New International Edition/ - Pearson,
1. Marketing and the Job of the Marketing Manager
2. A Strategic Marketing Framework
3. Marketing Research
4. Analyzing Consumer Behavior
5. Organizational Buying Behavior
6. Market Structure and Competitor Analysis
7. Product Decisions
8. New Product Development
9. Pricing
10. Communications and Advertising Strategy
11. Sales Promotion
12. Direct Channels of Distribution: Personal Selling and Direct Marketing
13. Channels of Distribution
14. Customer Relationship Management
9781292036588
Marketing Management: Pearson New International Edition/ - Pearson,
1. Marketing and the Job of the Marketing Manager
2. A Strategic Marketing Framework
3. Marketing Research
4. Analyzing Consumer Behavior
5. Organizational Buying Behavior
6. Market Structure and Competitor Analysis
7. Product Decisions
8. New Product Development
9. Pricing
10. Communications and Advertising Strategy
11. Sales Promotion
12. Direct Channels of Distribution: Personal Selling and Direct Marketing
13. Channels of Distribution
14. Customer Relationship Management
9781292036588