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Retail Management: International Edition/

Berman;Evans

Retail Management: International Edition/ - Pearson,

PART 1 An Overview of Strategic Retail Management
PART 2 Situation Analysis
PART 3 Targeting Customers and Gathering Information
PART 4 Choosing a Store Location
PART 5 Managing a Retail Business
PART 6 Merchandise Management and Pricing
PART 7 Communicating with the Customer
PART 8 Putting It All Together

ISBN: 9780273775652

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