Strategic Communication/
Strategic Communication/
edited by Robert L. Heath and Anne Gregory.
- Los Angeles: Sage, 2015.
- 4 v. : ill. ; 24 cm.
- (SAGE benchmarks in communication) .
V. 1. Defining strategic communication: groundings, forewarnings, and calls to action
v. 2. Public arena: input, power, converging/diverging voices, and tensions
v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives
v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions.
9781446275832
Business communication
Communication in management
Communication in organizations
658.45 / HEA/S
V. 1. Defining strategic communication: groundings, forewarnings, and calls to action
v. 2. Public arena: input, power, converging/diverging voices, and tensions
v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives
v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions.
9781446275832
Business communication
Communication in management
Communication in organizations
658.45 / HEA/S