Creativity and advertising: affect ,events and process/
Mcstay, Andrew
Creativity and advertising: affect ,events and process/ - London: Routledge, 2013. - vi, 173 p.
1. Introduction 2. Strangely revealing 3. The poetics of advertising 4. A Playful combinations 5. Sensational dimensions 6. I'm with stupid: vivid living, transgression and dirt 7. Creativity and the Counter-Enlightenment 8. Embodying culture 9. Concrescence and the unfashionably new 10. Excessive media 11. Conclusions
9780415519557
659.1 / MCS/C
Creativity and advertising: affect ,events and process/ - London: Routledge, 2013. - vi, 173 p.
1. Introduction 2. Strangely revealing 3. The poetics of advertising 4. A Playful combinations 5. Sensational dimensions 6. I'm with stupid: vivid living, transgression and dirt 7. Creativity and the Counter-Enlightenment 8. Embodying culture 9. Concrescence and the unfashionably new 10. Excessive media 11. Conclusions
9780415519557
659.1 / MCS/C