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Service marketing: the Indian context/

Srinivasan, R.

Service marketing: the Indian context/ R. Srinivasan - 2nd ed. - New Delhi: PHI Learning, 2010. - 267 p. ill. 26 cm.

ISBN: 9788120336940

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 381 / SRI/S

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