The Semioties of Heritage Tourism/

The Semioties of Heritage Tourism/ WatertonEmma - Brostol: Channel view publication, 2014. - 141

1 An Introduction
Expanding the Semiotic
The Structure
2 Advancing Theory
The Semiotic Landscape
Signs of the Times: An Historical Overview
Conclusion
3 Signing the Past
Cultural Context and Cultural Process
The Genealogies of Heritage Tourism
Seeing is Believing; Heritage Attractions and Visuality
Conclusion
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4 Marketing the Past
Discourse and the Marketing Narrative
Semiotics and the Heritage 'Product'
Heritage Tourism and Marketing Narratives
The Organization of Marketing Narratives
Being There
Conclusion
5 Remembering
A New Theory of Signification
Embodied Remembering
Remembering and Photography
Conclusion
6 Living with the Past
Semiotics in Place: Everyday Objects and Experiences
The Feeling of Temporal Depth
De-Differentiating Here and There
Intensity and Indifference in Heritage Tourism
Conclusion .>•
7 Conclusions
A New Semiotics of Heritage Tourism
The Implications for Critical Studies in Heritage Tourism
Some Final Words ...
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