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Marketing /

Etzel, Michael J.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 14th ed. - Boston : McGraw-Hill/Irwin, 2007. - xxii, 706 p : 28 cm.

ISBN: 9780070151567 0070151563

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 381 / ETZ/M

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