Managerial economics/

Managerial economics/ Singh, Kuldeep - 1st ed. - New Delhi: Mittal Publications, 2011. - 359 p.

INTRODUCTION
1. Nature and Scope of Managerial Economics
2. Fundamental Concepts of
Managerial Economics
3. The Objectives of Business Firm
DEMAND AMALYSIS AND FORECASTING
4. Theory of Demand and Consumer Behaviour
5. Analysis of Demand
6. Elasticity of Demand
7. Demand Forecasting
PRODUCTION AND COST ANALYSIS
8. Theory of Production
9. Cost and Revenue -Concepts and Curves
MARKET STRUCTURE AND PRICING STRATEGIES
10, Market Structure and Equilibrium of a
Firm and Industry
11. Price and Output under Perfect Competition
12. Price and Output under Monopoly
13. Price and Output under Monopolistic Competition
14. Price and Output under Oligopoly
ISSUES RELATED TO MACRO ECONOMICS
15. Pricing Strategies and Practices
16. National Income - Concepts and Measurement
17. Business Cycles
18. Inflation-Concepts and Control
19. Balance of Payment
20. Monetary and Fiscal Policy
21. Industrial Policy in India

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