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Marketing management :

Panda,Tapan

Marketing management : text and cases : Indian context/ - 2nd.ed. - New Delhi: Excel books, 2010. - xvii, 757 pages ; 30 cm.

Includes index.

ISBN: 9788174465481

Subjects--Topical Terms:
Marketing -- India.
Marketing.
India.

Dewey Class. No.: 658.8 / PAN/M

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