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Integrated advertising, promotion, and marketing communicaitons /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communicaitons / by Kenneth E. Clow and Donald Baack. - - New Delhi: Pearson Education, 2007. - 537 pages : illustrations

ISBN: 9788131709962

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 658.8 / CLO/I

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