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Advertising and promotion: an integrated marketing communications perspective /

Belch, George E.

Advertising and promotion: an integrated marketing communications perspective / George E. Belch, - 7th ed. - New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2010. - 1075 p.

ISBN: 9780070144966

Dewey Class. No.: 659.1 / BEL/A

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