Life after the 30-second spot:
Joseph, Jaffe
Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe. - Princeton, N.J. : Recording for the Blind & Dyslexic, 2005. - xix, 284 p. : ill. ; 24 cm
Originally published: Hoboken, N.J. : John Wiley & Sons, ©2005.
The Problem -- The end of mass media -- What's eating the 30-second Commercial -- Mass Murder -- Is Advertising even the answer? -- The vicious cycle -- The end of the line -- A perfect storm is brewing -- The Solution: Re: think 4 fundamentals of marketing -- Re: think the changing consumer -- Re: think Branding -- Re: think Advertising (Make Advertising relevant again) -- Re: think the Agency (fix the agency mess) -- Approaches that are transforming the marketing and advertising games -- The Internet -- Gaming -- On-Demand -- Experiential -- Long Form -- Communal Marketing -- Consumer Generated -- Content -- Search -- Mobile, Music and things that make you go mmm -- Branded Entertainment.
0471718378
Advertising -- Psychological aspects.
Customer relations.
Target marketing.
Advertising -- Technological innovations.
Interactive marketing.
659.1 / JAF/L
Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe. - Princeton, N.J. : Recording for the Blind & Dyslexic, 2005. - xix, 284 p. : ill. ; 24 cm
Originally published: Hoboken, N.J. : John Wiley & Sons, ©2005.
The Problem -- The end of mass media -- What's eating the 30-second Commercial -- Mass Murder -- Is Advertising even the answer? -- The vicious cycle -- The end of the line -- A perfect storm is brewing -- The Solution: Re: think 4 fundamentals of marketing -- Re: think the changing consumer -- Re: think Branding -- Re: think Advertising (Make Advertising relevant again) -- Re: think the Agency (fix the agency mess) -- Approaches that are transforming the marketing and advertising games -- The Internet -- Gaming -- On-Demand -- Experiential -- Long Form -- Communal Marketing -- Consumer Generated -- Content -- Search -- Mobile, Music and things that make you go mmm -- Branded Entertainment.
0471718378
Advertising -- Psychological aspects.
Customer relations.
Target marketing.
Advertising -- Technological innovations.
Interactive marketing.
659.1 / JAF/L