Managerial economics: principles and worldwide applications/

Salvatore, Dominick

Managerial economics: principles and worldwide applications/ Dominick Salvatore, - New York: Oxford University Press, 2008. - xxxiii, 666 p. ill. 24 cm.

Part 1: Introduction

CHAPTER 1 The Nature and Scope of Managerial Economics
CHAPTER 2 Optimization Techniques and New Management Tools

Part 2: Demand Analysis

CHAPTER 3 Demand Theory
CHAPTER 4 Demand Estimation
CHAPTER 5 Demand Forecasting

Part 3: Production and Cost Analysis

CHAPTER 6 Production Theory and Estimation
CHAPTER 7 Cost Theory and Estimation

Part 4: Market Structure and Pricing Practices

CHAPTER 8 Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
CHAPTER 9 Oligopoly and Firm Architecture
CHAPTER 10 Game theory and Strategic Behavior
CHAPTER 11 Pricing Practices

Part 5: Regulation, Risk Analysis, and Capital Budgeting

CHAPTER 12 Regulation and Antitrust: The Role of Government in the Economy
CHAPTER 13 Risk Analysis
CHAPTER 14 Long-Run Investment Decisions: Capital Budgeting


9780195696189


Managerial economics

330 / SAL/M
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