Strategic management: concepts and cases/

David, Fred R

Strategic management: concepts and cases/ Fred R. David. - 12 ed. - New Delhi: PHI Learning, 2010. - xxxi, 326 p. ill. 29 cm.

Part 1: Overview of strategic management --
The nature of strategic management --
Cohesion case: Walt Disney Company, Inc --
2008 --

Part 2: Strategy formulation --
The business vision and mission --
The external assessment --
The internal assessment --
Strategies in action --
Strategy analysis and choice --

Part 3: Strategy implementation --
Implementing strategies: management and operations issues --
Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues --

Part 4: Strategy evaluation --
Strategy review, evaluation, and control --

Part 5: Strategic management case analysis --
How to prepare and present a case analysis.

9788120335660


Strategic planning
Business planning

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