The market makers: how retailers are reshaping the global economy/

The market makers: how retailers are reshaping the global economy/ edited by Gary G. Hamilton, Misha Petrovic, and Benjamin Senauer. - Oxford ; New York : Oxford University Press, c2011. - xv, 364 p. : ill. ; 24 cm.

Includes bibliographical references (p. [311]-350) and index.

PART I. THE MARKET MAKERS: A GENERAL PERSPECTIVE ;
1. Retailers as Market Makers ;
2. Technology and Public Policy: The Preconditions for the Retail Revolution ;

PART II. MAKING CONSUMER MARKETS ;
3. U.S. Retailing and Its Global Diffusion ;
4. Globalization of European Retailing ;
5. Online Retailers as Market Makers ;

PART III. MAKING SUPPLIER MARKETS ;
6. Supplier Markets and the Asian Miracle ;
7. Global Logistics, Global Labor ;
8. Making the Global Supply-Base ;
9. Transnational Contractors in East Asia ;

PART IV. INDUSTRIES AND MARKET MAKING ;
10. The Global Spread of Modern Food Retailing ;
11. Market Making in the Personal Computer Industry

9780199590179 (hbk.) 0199590176 (hbk.)


Retail trade.
International economic relations.

330 / HAM/M
SIKKIM UNIVERSITY
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