Understanding media culture/
Gripsrud, Jostein,
Understanding media culture/ Jostein Gripsrud. - London : New York : Arnold ; Oxford Press, 2002. - 330 p. : ill. ; 23 cm.
Includes bibliographical references (p. [311]-322) and index.
Part 1: The Audience and the Media
1. Identity: the media and our understanding of ourselves
2. Influence: the media's power - and our own
3. Distinctions: social difference, lifestyle and taste
Part 2: Perspectives on Media Texts
4. Semiotics: signs, codes and cultures
5. Hermeneutics: interpretation and understanding
6. Rhetoric: language, situation, purpose
7. Narratology: the forms and functions of stories
Part 3: Production: Contexts and Conditions
8. Public sphere and democracy: ideals and realities
9. Broadcasting: technology, society and policy
10. Production: creativity, contexts and power
0340720352
Mass media and culture.
Mass media--Influence.
Mass media--Social aspects.
302.23 / GRI/U
Understanding media culture/ Jostein Gripsrud. - London : New York : Arnold ; Oxford Press, 2002. - 330 p. : ill. ; 23 cm.
Includes bibliographical references (p. [311]-322) and index.
Part 1: The Audience and the Media
1. Identity: the media and our understanding of ourselves
2. Influence: the media's power - and our own
3. Distinctions: social difference, lifestyle and taste
Part 2: Perspectives on Media Texts
4. Semiotics: signs, codes and cultures
5. Hermeneutics: interpretation and understanding
6. Rhetoric: language, situation, purpose
7. Narratology: the forms and functions of stories
Part 3: Production: Contexts and Conditions
8. Public sphere and democracy: ideals and realities
9. Broadcasting: technology, society and policy
10. Production: creativity, contexts and power
0340720352
Mass media and culture.
Mass media--Influence.
Mass media--Social aspects.
302.23 / GRI/U