Power play: sport, the media, and popular culture/
Boyle, Raymond
Power play: sport, the media, and popular culture/ Raymond Boyle and Richard Haynes - 2nd ed. - Edinburg: Edinburg University Press, 2009. - ix, 254 p. : ill. ; 24 cm.
1. Sport, Media and Popular culture: Questions of Theory; 2. All our Yesterdays: A History of Media sport; 3. A Sporting triangle: Television, sport and sponsorship; 4. Power Game: Why sport Matters to Television; 5. Who Wants to Be A Millionaire? Media Sport and Stardom; 6. The Race Game: Media, sport, Race and Ethnicity; 7. For Men who Play to win; 8. Games Across frontiers; 10. Consuming Sport; 11. New Media sport.
9780748635931
Sports--Social aspects
Sports--Political aspects
Mass media and sports
Mass media--Social aspects
070.449796 / BOY/B
Power play: sport, the media, and popular culture/ Raymond Boyle and Richard Haynes - 2nd ed. - Edinburg: Edinburg University Press, 2009. - ix, 254 p. : ill. ; 24 cm.
1. Sport, Media and Popular culture: Questions of Theory; 2. All our Yesterdays: A History of Media sport; 3. A Sporting triangle: Television, sport and sponsorship; 4. Power Game: Why sport Matters to Television; 5. Who Wants to Be A Millionaire? Media Sport and Stardom; 6. The Race Game: Media, sport, Race and Ethnicity; 7. For Men who Play to win; 8. Games Across frontiers; 10. Consuming Sport; 11. New Media sport.
9780748635931
Sports--Social aspects
Sports--Political aspects
Mass media and sports
Mass media--Social aspects
070.449796 / BOY/B