Introduction to communication studies/
Fiske, John
Introduction to communication studies/ John Fiske - 2nd ed. - London: Routledge, 2008. - xvi, 203 p. : ill. ; 23 cm. - (Studies in culture and communication) .
Introduction : what is communication? --
Communication theory --
Other models --
Communication, meaning, and signs --
Codes --
Signification --
Semiotic methods and applications --
Structuralist theory and applications --
Empirical methods --
Ideology and meanings.
9780415046725
Communication
Semiotics
302.2 / FIS/I
Introduction to communication studies/ John Fiske - 2nd ed. - London: Routledge, 2008. - xvi, 203 p. : ill. ; 23 cm. - (Studies in culture and communication) .
Introduction : what is communication? --
Communication theory --
Other models --
Communication, meaning, and signs --
Codes --
Signification --
Semiotic methods and applications --
Structuralist theory and applications --
Empirical methods --
Ideology and meanings.
9780415046725
Communication
Semiotics
302.2 / FIS/I