Marketing management: text and cases/
Panda, Tapan K.
Marketing management: text and cases/ Tapan K. Panda. - 2nd ed. - New Delhi: Excel Books, 2007. - xvii, 757 p. : ill. ; 30 cm.
9788174465481
Marketing -- India.
Marketing -- Management.
Marketing -- Management -- Case studies.
Marketing.
658.8 / PAN/M
Marketing management: text and cases/ Tapan K. Panda. - 2nd ed. - New Delhi: Excel Books, 2007. - xvii, 757 p. : ill. ; 30 cm.
9788174465481
Marketing -- India.
Marketing -- Management.
Marketing -- Management -- Case studies.
Marketing.
658.8 / PAN/M