Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Paul N. Bloom.

Contributor(s):

Material type:

TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012.Description: 9 v. (xxii, 230 p.) : ill. ; 26 cmISBN:

8132105192

Subject(s):

DDC classification:

658.8 SHE/L

Contents:

V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. The elements of social action -- 2. Social marketing : an approach to planned social change (with Gerald Zaltman) -- 3. What consumerism means for marketers -- 4. Advertising in the nonprofit sector -- 5. A marketing approach to energy conservation (with Arthur Sterngold) -- 6. Strategies for introducing marketing into nonprofit organizations -- 7. The marketing of social causes : the first 10 years (with Karen F.A. Fox) -- 8. Reducing cigarette smoking : an opportunity for social marketing? (with Karen F.A. Fox) -- 9. Strategic marketing for non-profit organizations (with Alan R. Andreasen) -- 10. Not-for-profit marketing (with Alan R. Andreasen) -- 11. Competitiveness and civiv character -- 12. Best of breed (with Nancy Lee) -- 13. Wrestling with ethics : is marketing ethics an oxymoron? -- 14. Ethical lapses of marketers -- 15. Alleviating poverty : a macro/micro marketing perspective (with Ned Roberto and Tony Leisner) -- 16. Marketing in the public sector : the final frontier (with nancy R. Lee) -- 17. A reflective commentary on Philip Kotler / Sonya A. Grier -- 18. Social action work / Kash Rangan -- 19. The contributions of Philip Kotler to CSR and marketing ethics / Patrick E. Murphy.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference Books	Central Library, Sikkim University Reference		Reference Collection		658.8 SHE/L (Browse shelf(Opens below))		v.9			Not For Loan			P41655

Total holds: 0

V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. The elements of social action --
2. Social marketing : an approach to planned social change (with Gerald Zaltman) --
3. What consumerism means for marketers --
4. Advertising in the nonprofit sector --
5. A marketing approach to energy conservation (with Arthur Sterngold) --
6. Strategies for introducing marketing into nonprofit organizations --
7. The marketing of social causes : the first 10 years (with Karen F.A. Fox) --
8. Reducing cigarette smoking : an opportunity for social marketing? (with Karen F.A. Fox) --
9. Strategic marketing for non-profit organizations (with Alan R. Andreasen) --
10. Not-for-profit marketing (with Alan R. Andreasen) --
11. Competitiveness and civiv character --
12. Best of breed (with Nancy Lee) --
13. Wrestling with ethics : is marketing ethics an oxymoron? --
14. Ethical lapses of marketers --
15. Alleviating poverty : a macro/micro marketing perspective (with Ned Roberto and Tony Leisner) --
16. Marketing in the public sector : the final frontier (with nancy R. Lee) --
17. A reflective commentary on Philip Kotler / Sonya A. Grier --
18. Social action work / Kash Rangan --
19. The contributions of Philip Kotler to CSR and marketing ethics / Patrick E. Murphy.

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